BELOWGROUND launches at Landmark Hong Kong

While COVID-19 may have caused a surge in online shopping, the luxury market is constantly reinventing and innovating the in-store experience to remain relevant. One example is BELOWGROUND, Hongkong Land’s latest experience-led retail initiative, combining luxury, fashion, culture, and art in a 6,000 square-foot space. 

With a mission to “break the boundaries of contemporary retail”, this new concept at the basement of Landmark Atrium features a rotating curation of brands that will entice any fashion lover. From streetwear, eyewear, watches and gadgets to shoes, furniture, plus art and antiques, here are a few of the brands and stores in the inaugural mix to check out:

你好 / Hello sacai

Belowground Landmark 8
Photo: Hello Sacai at BELOWGROUND

Shop exclusive items from sacai’s Holiday Capsule Collection and collaborations – all re-imagined by designer Chitose Abe. Expect to see brands like Nike, Fragment Design, Canada Goose, A.P.C., Astier de Villatte, CASETiFY, TOMO KOIZUMI, and more. 

See also: Nihao/Hello Sacai pop-up lands in Hong Kong this December

Perrotin Store

Belowground Landmark 5 Perrotin Store
Photo: Perrotin Store at BELOWGROUND

For art lovers, Parisian art gallery Galerie Perrotin presents a selection of books, objects, and editions from world-renowned artists such as Takashi Murakami, JR, Barry McGee, Eddie Martinez, Izumi Kato, and Madsaki in their first-ever Perrotin Store. 


 Belowground Landmark 1 stationeries
Photo: Stationeries at BELOWGROUND

Expect the unexpected as Hypebeast and Fragment Design join hands to create an immersive brand experience featuring a highly curated selection of stationeries, daily necessities, office essentials, home accessories, and apparel. 

La Marqueta

Belowground Landmark 7
Photo: La Marqueta at BELOWGROUND

New York marketplace La Marqueta brings its Awake NY FW20 collection to the destination retail space alongside vintage pieces by Hong Kong-based Asterisk highlighting coveted fashion items and collectibles.

FM Belowground

Belowground Landmark 4

Stay tuned to FM BELOWGROUND powered by Yeti Out, with a full programme including a 24-hour radio streaming focusing on local artistry launching in 2021. 

See also: DJ Arthur Bray on the underground club scene in Hong Kong


Rollin Belowground Landmark 3
Photo: Rollin at BELOWGROUND

A F&B concept created by Francesco Lee, Rollin’s fusion offerings include a kimbap-burrito and mortadella sandwich with a twist—seamlessly echoed with in-store fashion items such as T-shirts, hoodies and caps. 

Michael Lau

Belowground Landmark 6 Michael Lau
Photo: Michael Lau at BELOWGROUND

“Godfather of Toy Figures” Michael Lau displays two sculptural pieces: ‘Infinity Pool’ window and ‘Image 3’ – a must-see for art collectors and fans alike. 

Belowground, Basement, Landmark Atrium, 15 Queen’s Road Central, Hong Kong,, open Monday to Sunday from 11am-8pm

In this Story: #fashion