After teasing back in April upcoming plans for a beauty debut, Valentino has finally revealed its first-ever make-up collection as the Italian couture brand homes in on luxury cosmetics.
And, with an extensive range of shades and products, Valentino has something for every skin colour and beauty desire, men included.
Breaking it down, the Valentino makeup collection boasts over 40 foundation shades, 50 lipsticks, and an vast array of eye products. The lip products and palettes are also refillable (sustainability goals) and offer different finishes and textures to suit every occasion.
Each product is packaged in Valentino’s signature crimson red with a classy gold hardware designed, then stamped with the brands recognisable ‘V’ logo, making them a fashion accessory in their own right.
Just like Valentino’s luxury fashion creations, the new makeup line was conceived by the houses’ creative director, Pierpaolo Piccioli. Piccioli also shot the new makeup line’s first advertising campaign featuring 16 talents that best showcase the range of shades and textures on offer.
‘Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity,” said Piccioli, in describing the inspiration behind the new cosmetics line.
“Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion. It is a connection,” the designer added.
Valentino’s new makeup up line will arrive instore first at London’s Selfridges Department Store on May 31, 2021, before coming to Hong Kong via a pop-up launch in August 2021.
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