Rado has opened a new boutique at Harbour City in Tsim Sha Tsui, redefining the watch-shopping experience through a more contemporary and immersive approach
The new Harbour City boutique reinterprets the relationship between materials and design through spatial language, bringing the brand’s core philosophy into physical form. Stepping inside, visitors are greeted by a sense of calm, wrapped in soft lighting and golden linear accents. Neutral tones shape the overall atmosphere, complemented by refined gold details to evoke the quietude of a Swiss watchmaking workshop.
The placement of the display cabinets and the angles of the lighting are meticulously designed so that each watch’s materials, curves and finishing details can be clearly appreciated. As the “Master of Materials”, Rado’s innovative ceramics, stainless steel and specialised materials reveal their nuances best under precise lighting, a purpose that this boutique is designed to fulfil.
The store also features a comfortable lounge area, allowing guests to linger after selecting a watch and experience how it feels on the wrist in a relaxed state. This arrangement makes the entire shopping journey feel composed and unhurried. Yet, no rush, no hard selling, but rather a respect for each wearer’s own tempo.
Globally, Rado is known for its high-performance materials and distinctive design language. From the seamless sheen of its ceramic cases to the refined curvature of its metalwork, different collections share a crisp, modern clarity free from unnecessary ornamentation. A team of professional advisers is also stationed in-store, offering guidance on functions, materials and lifestyle fit, helping each visitor find the timepiece that best matches their personal stylistic identity, further positioning the space as a community hub for the brand.
To celebrate the boutique opening, Rado has also launched a limited-time Golden Ticket campaign. Visitors to the store can participate during the promotional period for a chance to receive various rewards, adding a touch of festive surprise. Full details are available here.
