His passion for high horology is evident as Austen Chu is the co-founder and CEO of Wristcheck, the Gen-Z watch marketplace. Rejecting the traditional ‘buy low, sell high’ business model of traditional second-hand watch markets, Wristcheck has gained the appreciation of a new generation of watch-lovers and even Jay-Z, who is an investor in the business. When he was studying at NYU Shanghai in 2016, Chu proved his love for watches by his extensive coverage on social media. He would go to numerous boutiques and share photos and his thoughts on the wristwatches. This account still remains as one of the most meaningful things to the 28-year-old watch collector.