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#legend100hk: The Leading Digital Voices of Hong Kong

Aug 01, 2017

#legend published the premier #legend100 list of Asia’s top digital voices earlier this year. It was a collection of a new breed of legends, game changers, KOLs, tastemakers and disruptors in fashion, beauty and lifestyle.

A ranking of powerful influencers, a never-before attempted feat, the luxuries and lifestyle industries sat up and took notice. Nobody had ever attempted such an ambitious undertaking. Few had dared to define what makes people influencers, fewer still had endeavoured to rank them according to their influence.

Since our mission at #legend is to inspire change, we aim to raise the bar further. With this project, we continue to define the biggest influencers in the digital domain but shine the spotlight on Hong Kong. We’ve also expanded the scope beyond fashion, beauty and lifestyle to take in fitness, photography, food, drink and travel.

Our methodology, as before, is straightforward. With the help of data analytics company Social Power, we gathered data from January 1 to April 30. We determined the influencers based on Instagram posts they made in that period. In assessing an influencer’s fan base, we looked at more than the number of followers. We looked at engagement, the quality of the posts and the conversations the influencer has with his or her fans. We also took into account the influencer’s content advocacy and brand advocacy. Then we sprinkled a little of our legendary editorial alchemy and stamped it with our editorial authority.

With the cream of the crop defined, the #legend100hk list is born. We hope it will inspire you, delight you and inform your decisions.

Best Female Fashion Award

user instagram_account
engagement score
# of posts
# of likes
# of followers
1. ANGELA YUEN @angela.yuen 0.051239453 92 720,752 152,890
2. CECILIA NGAN @no7 0.009109718 126 260,294 226,681
3. RUBY KWAN @rougecloset 0.038900434 155 165,438 27,429
4. TINA LEUNG @tinaleung 0.005207243 573 45,563 152,864
5. HILARY TSUI @hilaryxtsui 0.003986158 342 223,122 163,566
6. ELLY LAM @ellyxxbean 0.007917554 122 111,748 115,566
7. ELLE LEE
@elleiconlee 0.007749761 184 111,736 78,325
8. FAYE TSUI @faye_tsui 0.010094005 313 82,171 25,956
9. SUKI WONG @sukixx 0.00436795 105 37,024 80,587
10. ANNY FAN @anny_styleontop 0.006071603 114 29,849 42,987


Best Male Fashion Award

user instagram_account
engagement score
# of posts
# of likes
# of followers
1. MAYAO @mayaoo 0.012383408 204 396,871 157,065
2. CHARLES LAM @char1es 0.022476316 201 219,004 48,451
3. CHRISTOFFER @curiouschristoffer 0.070879294 57 128,228 31,730
4. ALAN SEE @seealan 0.013177902 137 60,559 33,541
5. ANSON LAU @ansonlaucf1107 0.015456506 133 45,815 22,256
6. JASON CHEUNG @howareyoujason 0.092601801 1 1,676 18,099
7. DECLAN CHAN @declanchan 0.005136587 493 86,940 34,264
8. CALVIN WONG @clowverk 0.01029354 110 26,036 22,927
9. RICKY KWOK @rickykwok_ 0.006816161 607 41,904 10,123
10. DAVID WONG @ifeelcool 0.006217919 132 19,765 23,963


Best Female Photography Award


            

            

            
user instagram_account
engagement score
# of posts
# of likes
# of followers
1. VIVIEN LIU @vdubl
0.032438452
75 509,048
209,227
2. ELAINE LI @lielaine
0.035786067
106 677,561
178,617
3. ZOE SUEN
@zosuen
0.029230485
141 534,984
129,796


Best Male Photography Award

user instagram_account
engagement score
# of posts
# of likes
# of followers
1. EDWARD KB
@edwardkb
0.035787581
80
528,761
184,673
2. HARIMAO LEE @harimaolee
0.079803092
74 170,373
28,846
3. DANIEL LAU
@daniel__lau
0.022230724
48 128,335
120,239
4. VICTOR CHENG
@veeceecheng
0.037941302
63 140,544
58,775
5. KYLE YU
@kyle_yu
0.023582093
47 91,120
82,181
6. WILL CHO @willcho
0.051655775
28 39,402
27,238
7. KELVIN'S LANDSCAPES
@kelvin_yuen_
0.059061957
55 56,136
17,270
8. JEREMY
@rambler15
0.018960873
139 148,820
56,432
9. ALEX MARLAND @alexmaeland
0.014398569
129 62,339
33,545


Best Male Lifestyle Award

user instagram_account
engagement score
# of posts
# of likes
# of followers
1. PHILLIP LEE
@hakkaphil
0.033328329
66 219,823
99,915
2. KEVIN POON @kpee
0.014106032
67 69,931
73,940
3. HARRIS CHAN
@harris_chan_ph
0.015039094
29 10,944 25,068
4. IVAN PUN
@ivan_pun
0.035912504
22 4,845 6,126
5. ARTHUR DE VILLEPIN
@arthur.dv
0.029364995
5 1,389 9,433
6. ARTHUR BRAY @arthur_yeti
0.025821892
112 23,023
7,939
7. ANGUS WONG
@djanguswong
0.045673077
1 95
20,809 
8. CYRUS CHOW
@cycycyrus
0.006328756
100 22,493
35,394
9. JJ ACUNA @thewanderlister
0.007837854
129 16,547
16,331


Best Female Lifestyle Award

user instagram_account
engagement score
# of posts
# of likes
# of followers
1. SUE CHANG @suechangg
0.059966429
146
2,368,115
270,468
2. ELVA NI @misselvani
0.01618362
260 1,954,558
464,482
3. MEGHAN CHIU @meghanchiu
0.027486567
27 132,733
178,851
4. KA WAI
@kawaiiifong
0.010721175
38 65,502
160,710
5. JESSICA JANN
@jessjann
0.010619958
88 57,547
61,488
6. ANGEL CHU @angelchu
0.011919389
98 73,298
62,671
7. YEN KUOK
@yenskiboo
0.026479267
104 141,897
51,512
8. LAIZA S
@laizas_
0.025747464
86 123,762
55,889
9. VERONICA LI @vnikali
0.010838933
207 62,224
27,678
10. TONG LI @sweettongli
0.023329551
171 119,531
29,962
11. FEI PING CHANG @xoxofei
0.010032792
74 19,056
25,616


Best Male Fitness Award

user instagram_account
engagement score
# of posts
# of likes
# of followers
1. ALAMFISH
@alamfish
0.011073559
102 56,840 50,300
2. PAUL WONG @paulgoor
0.040662272
148 383,475
63,720
3. JERRY KEUNG
@3keung
0.010023944
340 84,051
24,641
4. JOHN CHAN
@jc_.1208
0.052220727
244 94,693
7,430
5. RICARDO LO
@ricardolo
0.031181333
115 34,326
95,579
6. EMIL CHEUNG @emilcheungsports
0.031037299
231 26,403
3,673
7. AVIS CHAN
@avischan517
0.00537111
149 23,899
29,789
8. ALVIN GOH
@alvingoh
0.00699
77 17,940
33,762
9. ANY HAYNES @ anthayneshk
0.023062
67 12,022
7,935


Best Female Fitness Award

user instagram_account
engagement score
# of posts
# of likes
# of followers
1.UTAH LEE @utahlee
0.023006382
179
76,803
18,647
2. COFFEE LAM @coffee89921
0.027562837
118
551,928
169,685
3. BECKY FOX @_iseethesea
0.066926938
86 92,892
16,137
4. LAM LAM JESSIE
@lamlamjessie
0.019922189
167 99,203
29,816
5. LISA CHENG
@spider_lisa
0.010706885
195 36,434
17,372
6. NICKY INGE @nickyingenn
0.083173
46 51,454
14,031
7. LINDSAY JANG
@lindsayjang
0.014063
84 58,700
50,488
8. MARGARET CHUNG
@yogachung
0.0184
48 15,412
17,609
9. EMI WONG @stayfitandtravel
0.008601
109 53,408
58,362
10. VIVIENNE TANG @viviennetang
0.025496
110 36,963
13,649
11. ROSEMARY VANDENBROUKE @rosemary_vdb
0.010014
63 8,340
13,581


Best Travel Award

user instagram_account
engagement score
# of posts
# of likes
# of followers
1. BEA ALBERO
@beaalbero
0.019827507
139 752,561
273,055
2. WHYY MA @myy___________
0.033482679
101 84,578
24,998
3. SIUMING_HO
@siuming__ho
0.053045404
45 43,121
18,060
4. SAMANTHA WONG
@samishome
0.016159339
58 47,393
50,559
5. PATRIZIA NG
@patriziaaaaa
0.041918558
40 29,414
17,534
6. CINDY KO @cindiddy
0.008244291
86 26,219
36,874
7. ALEXA BUI
@alexa.bui
0.021871686
155 25,634
7,544


Best F&B Award

user instagram_account
engagement score
# of posts
# of likes
# of followers
1. MELISSA TSE @supertastermel
0.03573127
63 104,186
20,200
2. MANDY LEE @ladyandpups
0.020378488
95 183,788
94,904
3. JONATHAN & NATALIE @natfoodiary_
0.01365769
159 207,911
95,697
4. MOANNA SHUM
@moannaxdessire
0.011338698
92 57,052
54,680
5. ELLIE FURUYA
@furellie
0.021248245
74 49,343
24,877
6. AMANDA R. @allmyloveamanda
0.021248245
15 22,247
69,794
7. FOODSEARCHERS
@foodsearchers
0.010361556
189 231,774
118,322
8. ANGEL'S FOOD & TRAVEL
@thewanderingchopsticks
0.014402157
220 51,847
16,317
9. PHYLLIS NG @hkfoodlover
0.009040101
129 97,711
83,738
10. KARIES LAM @instafoodhunter
0.016087469
73 31,935
27,164
11. ROSE CHIU @fatasslovesfood
0.013528
152 60,043
29,717


Best Beauty Award

user instagram_account
engagement score
# of posts
# of likes
# of followers
1. PONY PONG
@ponypong
0.017108591
154 457,387
173,597
2. GIANN CHAN @chan.tsz.ying
0.00880061
139 577,737
472,240
3. S S BELINDA. W
@bssw0725
0.020041337
46 133,830
145,150
4. TINA WONG
@tinawzq
0.047983815
186 1,155,894
129,502
5. AIKO NARISSARA YEUNG
@aikonari.art
0.014901099
198 279,500
94,691
6. SPOON CHAN @khengchan_
0.052544589
156 545,590
66,553
7. MERRY SO
@merryso
0.020088185
148 192,952
64,864
8. BETHNI Y
@bethniy
0.024402147
239 274,871
47,127
9. BY (T)ASHA @itsjustasha
0.035723
55 31,640
16,488


Best YouTube Award

user instagram_account
engagement score
# of posts
# of views
# of followers
1. MELOLO
@imlmelo
0.059966429
6 236,8115
40,461
2. KAI W @kaimanwong
0.061268831
23 156,324
110,921
3. HANA TAM
@hanatam
0.019052945
382 3,592,621
493,572
4. JENN LAM
@pumpkinjenn
0.043380978
127 957,894
173,855
5. ASHA
@ashaetc
0.056914
55 101,670
32,681
6. LEANNE FU @leannefu.1027
0.034948
138 107,967
22,519
7. LAUREN ENGËL
@engelauren
0.01394
198 68,738
25,466



This article originally appeared in the August 2017 print issue of #legend magazine.

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