“…Miele, the renowned German premium kitchen appliance and home technology brand, marked its 10th anniversary in Thailand with an elegant celebration at the Miele Lounge, located on the 43rd floor of Bhiraj Tower @EmQuartier. The venue, refined, contemporary and meticulously curated, perfectly embodied the brand’s ethos of design precision and uncompromising attention to detail…”
More than a corporate milestone, the evening served as a reflective moment, an opportunity to look back on a decade in which Miele Thailand has grown alongside its partners, clients and a community that believes in the philosophy of “Immer Besser” or “Forever Better”. This guiding principle, which has shaped the brand for over 125 years, continues to define its pursuit of enduring quality and innovation.
Under the leadership of Ruttakorn Oranphanskul, Country Manager of Miele Thailand, the occasion carried particular significance. Esteemed partners, distinguished guests and prominent figures from Thai society, including Naphaporn Bodiratnangkura, Vipada Donavanik, Chanintr Sirisant, Pavichaya Phavichitr, Tharis Toranavikrai, Pitiphatr Buri, Badipol Chutrakul and Kanokon Limkumnerd, gathered to commemorate the journey. The ambience was understated yet warmly convivial, reflecting Miele’s belief in substance and longevity over fleeting trends.
A particularly memorable moment was the keynote address delivered by H.E. Dr. Ernst Wolfgang Reichel, Ambassador of the Federal Republic of Germany to Thailand. His remarks eloquently highlighted the enduring values of German craftsmanship, engineering precision and the longstanding relationship between Germany and Thailand. The speech not only reaffirmed the cultural heritage underpinning the brand, but also underscored Miele’s role as a bridge connecting global standards with Thai consumers.
Further reflections on the brand’s ten-year journey were shared by Dr.Axel Kniehl, Board of Director – Sales and Marketing of Miele, alongside Ruttakorn Oranphanskul, Country Manager of Miele Thailand. Together, they expressed sincere appreciation to the business partners whose steadfast support has been instrumental in establishing Miele’s presence in Thailand. Their message was clear: Miele does not merely sell products, it cultivates trust, long-term relationships and meaningful experiences within the home.
The evening’s highlight came with the appearance of celebrated twin Chef Thomas and Chef Mathias Sühring, holders of three Michelin stars, who attended as Friends of Miele. Through an intimate live cooking session, they crafted a series of refined savoury dishes using Miele appliances, demonstrating how advanced technology and culinary artistry converge seamlessly in a professional kitchen environment.
As the evening unfolded, guests were invited to the outdoor rooftop terrace of the Miele Lounge, where Bangkok’s glittering skyline provided a dramatic backdrop. Here, they indulged in exquisitely crafted desserts by École Ducasse Nai lert Bangkok Studio, the world-class culinary institution founded by legendary chef Alain Ducasse. Each creation reflected the French philosophy of precision, balance and aesthetic elegance, values that resonate profoundly with Miele’s own commitment to excellence in every detail.
