Richard Mille: Amanda Mille on empowering women

Amanda Mille, brand and partnerships director of Richard Mille, spearheads the watchmaker’s efforts to empower women and ignite their limitless potential

As brand and partnerships director of Richard Mille, Amanda Mille embodies the innovative spirit that has defined the luxury watchmaker for the past two decades. The daughter of founder Richard Mille is instrumental not only in showcasing the brand’s ability to push the boundaries of design and technical achievement but also in forging strategic collaborations and partnerships that align with its core values, including its dedication to empowering women.

Mille has spearheaded numerous initiatives that highlight the achievements and contributions of remarkable women who serve as powerful role models and inspirations for others. This includes the all-female Rallye des Princesses, which exemplifies the brand’s vision of redefining conventions and shattering barriers. The prestigious regularity race, run on open public roads, provides a unique platform for women to showcase their driving prowess, all while forging new pathways in a male-dominated industry.

The Rallye des Princesses is just one example of Richard Mille’s dedication to providing opportunities and support for women to thrive and excel in their respective industries, just as the RM 037 symbolises the technical achievements of its ladies collection.

Constructed according to extremely rigorous specifications, rather like the analytical engineering methods used in the design of Formula 1 racing cars where the chassis and the engine are developed in total union, this exceptional timepiece with the automatic winding calibre CRMA1 created in-house from skeletonised grade 5 titanium reveals a feminine realm where a woman is invited to express and empower her personality, lifestyle and aspirations.

Also see: Omega: Two remarkable timepieces to celebrate the upcoming 2024 Paris Olympic Games