Over the past decade of #legend, our cover stars have delivered far more than iconic fashion moments, sharing perspectives on success, identity and the mindset behind their journeys. Here, we revisit 10 of their most memorable quotes – words on style, ambition and outlook that continue to resonate just as strongly today

David Beckham (April 2017)

“I’ve always gravitated towards the sixties – the ideas, the jackets with badges. There’s something about that era that stays with me.”

In an industry driven by change, Beckham’s perspective reflects something more grounded. His preference speaks to staying true to what feels authentic rather than following trends. Nearly a decade on, that idea aligns with today’s focus on timelessness, where personal style is shaped by continuity.

Kiko Mizuhara (May 2017)

“It doesn’t really matter anymore. Girls wear boys’ clothes, guys wear girls’ clothes. I think men should wear more skirts – if they like it, they should wear it.”

Although said in 2017, the line feels even more relevant in 2026. As fashion shifts towards gender-neutral dressing, more men explore women’s sections for style and expression. Mizuhara’s words now read less as a statement and more as a reality that has settled into everyday fashion.

Liam Payne (May 2018)

“I remember going for a job and being asked what I wanted to be. I said, ‘A runner, a pop star, or a fireman.’ They told me to put pop star at the bottom. I thought, ‘Okay – watch this.’”

The line carries weight in light of the late star journey. It captures the mindset that drove him from being underestimated to becoming a defining figure in modern pop, both in One Direction and solo. It remains a reminder to trust ambition and pursue it with conviction.

Somi (October 2019)

“Don’t be negative. People make excuses for why they can’t do something, but the only thing stopping you is yourself.”

Direct and unfiltered, the message reflects her personality while holding its clarity. That mindset continues to shape her career, from her 2025 album Chaotic and Confused to collaborations like “moonboy” with JVKE, reinforcing a consistent idea – progress comes from pushing forward rather than holding back.

Ellie Goulding (March 2020)

“I don’t think I’ll ever be fully satisfied as an artist. There’s always something more to achieve.”

That sense of ambition continues to define her work. Even in 2026, Goulding remains driven by progression, with new music on the horizon and ongoing collaborations. The line reflects not dissatisfaction, but momentum – an approach to artistry built on constant evolution, even at an already established stage.

Taeyeon (April 2021)

“I always sing in the hope that the audience can empathise with my emotions.”

Taeyeon’s strength has always been emotional clarity, and that remains central to her work. Her continued presence in music, including recent OST releases like “Pieces” in 2026, reflects the same intent – connecting with listeners through feeling and maintaining a style rooted in sincerity.

Lisa (August 2021)

“The moment I stepped onto the Coachella stage and heard the crowd, I thought, ‘This is it.’ People from everywhere came together – it really showed what Blackpink represents.”

Reflecting in 2021 on Blackpink’s 2019 Coachella debut, the line now reads as a prelude. In 2026, Lisa returned alongside Anyma as the first K-pop solo artist to perform on the festival’s stage, marking how far she has come in her solo career beyond the group.

Siwon Choi (October 2022)

“First, you are not alone. Second, the people who say hurtful things online would never say them to your face. And third, life has its ups and downs – whatever you’re going through will pass.”

As both idol and actor, Siwon has long navigated intense public scrutiny. His words reflect that lived pressure, especially in a digital space shaped by constant judgment. Read now, the line feels both personal and instructive – a reminder to stay grounded in an environment defined by visibility and noise.

Davika Hoorne (March 2023)

“I want to tell stories that inspire others. I’m drawn to the lives of unknown heroes – the ones we don’t always see.”

That perspective continues to shape her work. In 2025, Davika starred in A Useful Ghost, taking on a role centred on an unconventional narrative. Premiering at Cannes Critics’ Week and winning the AMI Paris Grand Prize, the film reflects her continued interest in stories that move beyond the expected.

Freen (December 2024)

“I can’t believe it’s been almost ten years. I just try to do my best every day – I never expected to become famous.”

The line carries a sense of grounding that remains clear in what follows. In 2025, Freen made her Met Gala debut and founded Solenn Entertainment, marking a shift into independence. What reads as humility now sits alongside clear momentum, with her career continuing to expand on her own terms.

Also see: #legendturns10: Honouring Liam Payne from the archives