Drawing from her Korean-Chinese background, Sue Chang first built her presence on YouTube as one of Hong Kong’s earliest creators focusing on Korean culture and related trends. Today, she is recognised as a beauty, fashion and lifestyle influencer, while also balancing life as a mother of three. Through her consistent online presence and evolving content, Chang has remained a prominent figure within Hong Kong’s KOL scene. In recent years, she has also brought more of her family life into her content, giving followers a more personal glimpse into her everyday experiences.