Thailand continues to shine as one of Asia’s most exciting beauty destinations, delivering high-quality and innovative products. Below, five standout Thai beauty brands making waves right now
BioActive+

BioActive+ has just welcomed actress and singer Becky Armstrong as the new presenter for their star product BioActive+ concentrated liquid collagen. Known for its high potency and excellent absorption, this liquid collagen is quickly becoming a favourite among those seeking radiant skin and better overall wellness from within.
Cathy Doll

Cathy Doll remains one of Thailand’s most beloved beauty brands, known for its playful packaging and effective formulas. Actress Orm Kornnaphat was recently spotted using their lip balm, proving once again that Cathy Doll delivers reliable everyday essentials with a touch of cuteness.
Gentle Colors

Gentle Colors focuses on gentle yet highly pigmented makeup that feels comfortable on the lips. Actress Namtarn is a fan of their Pom Pom Dewy Matte Lip, which offers a soft, blurred matte finish with a dewy touch – perfect for everyday wear without drying out the lips.
Her Hyness

Actress Lingling Kwong recently expressed her love for the Her Hyness marshmallow sunscreen, praising both the tinted version which blurs imperfections beautifully for light makeup days, and the Radiance C version which instantly brightens the skin. She even mentioned that her skin stayed fresh and non-dull even during long outdoor filming sessions.
IN2IT

IN2IT has launched two primers that are perfect for the Sotheast Asia climate. The new primer++ glow is loved by Freen Sarocha for its lightweight texture, radiant finish and SPF25 PA+++ protection that keeps skin glowing and prevents dullness all day.
Also see: The best foundations for summer



