In 2026, Hublot’s latest releases at LVMH watch week deliver a fresh visual language that spans sport, design, and cultural collaboration

The most talked-about piece is undoubtedly the Big Bang Tourbillon Novak Djokovic GOAT edition. This is more than a celebrity collaboration. It is an evolving narrative of a career. Hublot translates the three major surfaces of Djokovic’s professional journey: hard court, clay, and grass, into three distinct colourways in blue, orange, and green. The production numbers for each version directly mirror his championship wins on each surface: 72, 21, and 8 pieces respectively, totalling 101 watches. Each timepiece is individually numbered, and notably, every future victory will add one more watch to the corresponding colour, an exceptionally thoughtful concept.

Another standout is the Big Bang Unico SR_A by Samuel Ross. Known for his ability to navigate the tension between industrial structures and the human form, Ross extends his signature architectural lines and high-contrast material choices into this collaboration, further amplifying the Big Bang’s inherent structural presence.

At the same time, Hublot revisits its icons. The Big Bang Original Unico makes a return, while the Coal Blue editions for both Big Bang and Spirit of Big Bang use colour to create a restrained yet enigmatic mood. Meanwhile, the Classic Fusion Sage Green softens the tone with a sage green dial set within a titanium case, appealing to those who favour clean proportions and everyday wearability.

The Classic Fusion Chronograph Uefa Europa League Titanium Carbon highlights lightweight construction and performance through its material choices, while the Classic Fusion Yohji Yamamoto and Spirit of Big Bang Year of the Horse each bring their own distinct character to the collection.

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