Chow Sang Sang introduces the sapphire-centred YuYu collection, bringing a touch of calm, soft radiance to festive styling
As the year winds down and the festive spirit begins to glow, people turn their attention to winter gatherings and thoughtful gift-giving. This season, fashion embraces a shift from opulence to elegance, favouring refined, understated styles rich in texture and depth. Chow Sang Sang’s flagship YuYu collection captures this sentiment beautifully. Inspired by the graceful rhythm of shoals of fish, its abstract lines trace light, fluid contours that echo the quiet romance of winter nights. New this year are sapphire designs, deep blue gems that evoke a sense of calm and peace. Yet, infusing the collection with a gentle, serene sophistication. With these additions, YuYu brings a touch of tranquil elegance to your holiday wardrobe, making it the perfect expression of grace and warmth.
The design foundation of the YuYu collection
The most striking feature of the YuYu series is undoubtedly its delicately arranged fish motifs. Forming patterns in a discreet manner, the overlapping metal lines rise and fall depending on the angle. Combined with sapphires and diamonds, they create a light, dimensional effect across the 18K gold surface. When light sweeps across, the reflection is not sharply intense but a soft, gentle shimmer.
The sapphire pieces hold deep layers of colour, reminiscent of the stacked blue tones of a winter night. The white-gold designs, with their straight lines and clean silhouettes, convey a sense of freshness. The multi-tone gold styles use layered metal hues to enrich the visual effect, making them ideal for those with a more distinctive style or for looks leaning towards festive flair. The collection shares a cohesive tone, yet variations in colour and material give each piece a unique personality, allowing it to blend naturally with everything from formal eveningwear to family gatherings, from everyday minimalism to festive mini-dresses.
YuYu collection’s creations
The 18K white-gold sapphire necklace presents its layers in a minimalistic way, with the main stone suspended between fine white-gold lines. Its curve is subtle yet gentle, like the soft glimmer that settles on snow on a winter morning. As the sapphire moves with the light, it reveals slight colour shifts, giving the necklace depth when viewed up close which making it an ideal festive gift or a refined piece for daily wear.
The 18K white-gold sapphire rings use contrasting tones to enhance their structural dimension. Deep blue sapphires gleam like celestial stars against a velvety night sky, set in a sophisticated blend of 18K gold that exudes timeless allure, giving the ring a calm yet resolute character. Its details are understated, but it reveals a rhythmic presence with hand movements. Yet, perfect for those who prefer a mature or timeless style.
The 18K white-gold diamond ring and necklace feature a 360-degree suspended structure. Diamonds are set along the lines, creating a focused, cohesive brightness, like festive string lights by a window, shifting in luminance as the angle changes. The clean structure allows the pieces to sit effortlessly within everyday outfits, while still serving as highlights for festive looks.
The 18K rose-gold earrings and multi-tone gold bangle focus more on the play of light and shadow. The earrings’ tiered design appears especially soft under warm, golden light, while the bangle’s layers of metal and fine diamonds form a sturdy composition. Just like a delicate band of compressed Christmas lights. As the hand moves, the reflections flow subtly, making it the most dynamic piece for festive styling.
To know more, tap here.
Also see: Tiffany & Co.: Five iconic jewellery lines that whisper ‘Love Is a Gift’ this holiday 2025
