Known affectionately online as the “Toast Girl,” Ka Yan Tam, or Kai, has built a strong following through her playful food illustrations, especially her Everyday Toast series featuring creatively topped slices of toast. Her distinctive art style has attracted over 459K followers across social media and led to collaborations with brands including Vivienne Westwood Café and Midori Matcha Cafe. In 2025, she reached another major milestone after being named in the Forbes 30 Under 30 for her creativity and artistic impact, particularly her support of small food businesses through illustration. Beyond Instagram, Tam also shares visual diaries on YouTube documenting her experiences as an artist, Hongkonger and student living between Los Angeles and Tokyo.