“…German high-end eyewear brand MYKITA has unveiled its largest store in Bangkok on Friday, 5 September 2025. Marking its second boutique in Thailand, the new opening represents another significant step in the brand’s steady international expansion. Strategically located at CentralWorld, the boutique reinforces MYKITA’s longstanding bond with the Thai market…”

“Nearly 20 years after MYKITA first arrived in Thailand, it is such a privilege to open a second store in Bangkok with the same longstanding team and partners who have supported the brand here from the start.”

Moritz Krueger, Founder and Creative Director of MYKITA

Designed by MYKITA’s in-house architectural team, the new boutique embodies a minimal aesthetic infused with advanced optical technology. The interiors feature clean, refined lines and carefully selected materials, creating a calm, luminous, and contemporary atmosphere. The space is conceived not only as a destination for eyewear but also as a hub for conversation, encounters, and inspiration through world-class design.

The CentralWorld store offers the brand’s full spectrum of handcrafted optical frames and sunglasses, including limited-edition collaborations with global fashion houses alongside MYKITA’s latest collections. Customers can also enjoy a premium experience with in-depth eye examinations, personalised style consultations, and lens customisation with state-of-the-art ZEISS technology.

In addition, MYKITA provides its exclusive MYCARE after-sales service, designed to extend the lifespan of every frame while reaffirming the brand’s commitment to sustainable and socially responsible design.

With the launch of this flagship boutique, MYKITA not only broadens the choices for discerning eyewear enthusiasts in Bangkok but also reaffirms its reputation as a pioneer of timeless design and innovation in the global eyewear industry.