“…A significant milestone for Cartier, the Maison proudly unveils its new Flagship Boutique in the heart of Siam Paragon, offering an extraordinary, dreamlike experience to collectors and art aficionados alike. Thoughtfully designed across two expansive duplex floors and spanning over 758 square metres, the boutique harmoniously blends contemporary architecture with traditional Thai artistry and craftsmanship, brought to life under the concept of ‘Heavenly Cartier’…”
Upon entering the ground floor, guests are welcomed by a warm and refined atmosphere, accentuated by a teardrop-shaped chandelier and showcases of the Maison’s iconic collections including LOVE, Panthère de Cartier, and Clash de Cartier. These treasures are displayed against a backdrop that evokes abundance, expressed through water droplet-patterned carpets and exquisite stained glass works by renowned Thai glass artist, O Thai. These hand-dyed stained glass pieces shimmer in rich hues of ruby, emerald, and sapphire, a graceful nod to the legendary Tutti Frutti collection.
The journey continues into a reception room that captures the vibrant energy of Bangkok. Here, local materials like corn husks and rice straw are transformed by Muse Design into straw marquetry, illustrating the glistening city lights in an artistic and imaginative way.
Across the boutique lies the jewellery salon, inspired by a “Heavenly Garden”, adorned with tropical flora motifs and intricate room dividers crafted by Thai artist Korakot Aromdee. These partitions are woven from naturally dyed fibres using plants native to Thailand, including mango bark, jackfruit, and basil, while a golden rice pavilion symbolises Thai hospitality and prosperity.
Ascending to the upper floor reveals the Diamond and Fine Jewellery Collection, resplendent amidst contemporary artistry. Collaborations with Ease Studio and Siam Celadon evoke the charm of a vintage 1946 Cartier powder compact, while the embroidery by Anucha Songsom reflects an extraordinary fusion of French haute couture techniques with classical Thai Khon costume motifs. The white jasmine, symbol of purity and prosperity, is delicately rendered in golden beads, silk threads, and metallic yarns.
For the VIP area, guests are invited to appreciate generational artistry through the masterpiece of National Artist Manop Wongnoi. Using lacquer, gold leaf, and eggshell inlay, his work depicts an eternally perfect, timeless realm.
To celebrate the boutique’s grand opening, Cartier presents a curated selection of seven exclusive artworks from Paris, six inspired by the City of Light, and one created specifically for Bangkok. The latter reinterprets Thai architecture through a contemporary lens. Additionally, the “Cartier Libre – Tuttitutti” collection makes its exclusive debut at Siam Paragon, capturing fearless creativity through unexpected shapes, colours, and materials. This collection will be showcased exclusively from 1 August to 19 September 2025.
More than just a space for high jewellery, this new boutique is a living gallery, a refined and immersive world where art, imagination, and culture come together in the most exquisite Cartier fashion.
