Rock is more than a genre; it is a community bound by shared feeling and belief. Spotify builds on the momentum of the G27 concert and turns the energy of the stage into an everyday listening ritual, deepening its connection with fans through ROCK CODE across its playlists.
Created as a dedicated destination for rock, ROCK CODE gives the genre a defined home on the platform, inviting listeners to discover new artists and explore its many shades. Spotify expands the experience through three core playlist formats:
- ROCK CODE – the flagship hub spotlighting the most impactful and current rock tracks, including “เรือเล็กควรออกจากฝั่ง – G27 Version” by the G27 collective, “ฝากให้เขารัก” by Yes’sir Days, and “สุดแต่ใจจะไขว่คว้า” by LITTLE JOHN.
- ROCK CODE Selected: G27 – a special playlist that transforms the electricity of live performance into a personalised listening journey, tailored to each user. Through the Editorial Watch Feed, Spotify takes fans deeper into pivotal stories and defining moments in rock.
- Mood-Based Rock Playlists – curated spaces where rock amplifies every emotion, whether heartbroken, euphoric, restless, exhilarated or simply worn out.
Spotify further enhances the experience through the Editorial Watch Feed within ROCK CODE Selected, offering fans closer access to the music they love — from artist insights to defining cultural moments that have shaped rock into a lifestyle as much as a sound.
In the week leading up to the concert and in its aftermath, ROCK CODE Selected: G27 surged to become one of Spotify’s most popular playlists, as fans prepared for the show and relived its afterglow. The response signals a wider movement: Thai rock continues to gain traction both at home and abroad.
Beyond the G27 effect, global streams of Thai rock artists have increased fivefold over the past three years, with notable growth in key rock markets such as Japan, alongside rising listenership in the United Kingdom, Spain and South Korea.
Piyoros Luckcam, Lead Editor at Spotify Thailand, says: “Rock thrives on emotion, storytelling and lived experience. ROCK CODE does more than position rock as the soundtrack to our fans’ defining moments; it brings them closer to the genre every day, while giving rock artists greater visibility and room to grow their audience on Spotify.”
