One of the most industry-shaking beauty headlines at the moment is undoubtedly CHANEL’s announcement naming Jung Kook, member of global K-pop phenomenon BTS, as its Global Ambassador for Fragrance and Beauty.
The moment CHANEL BEAUTY’s official account unveiled the campaign’s key visual featuring Jung Kook on Instagram, likes from fans surged rapidly within just a few hours, an unmistakable reflection of the enduring global influence of the K-pop icon who continues to captivate audiences worldwide.
Jung Kook’s appearance on CHANEL BEAUTY’s platform not only reinforces his status as one of the most influential artists of his generation, but also serves as a powerful testament to the seamless convergence of beauty and pop culture. The announcement has drawn intense attention from fans, as well as from fashion and beauty insiders, all closely watching this significant move by both CHANEL and Jung Kook.
Regarding the introduction of its new Global Ambassador, Thomas du Pré de Saint Maur, Head of Global Creative Resources for Fragrance and Beauty at CHANEL, shared his excitement “CHANEL is honored and delighted to welcome Jung Kook as Global Ambassador for Fragrance and Beauty. I admire his exceptional talent, from his musical journey to his confidence in self-expression and his bold creative spirit. Jung Kook truly embodies the essence of CHANEL. He is an inspiration to a new generation through his passion and creativity in everything he does, and I look forward to working together.” His statement further underscores CHANEL’s vision of connecting the world of fragrance and beauty with the creative force of globally influential artists, while highlighting Jung Kook as a representative of a new generation, fearless, imaginative, and deeply aligned with the brand’s DNA.
Jung Kook himself also shared his thoughts on this collaboration “I am truly honored to work with CHANEL’s Fragrance and Beauty division as a Global Ambassador. To me, CHANEL is a brand that is both a pioneer and a guardian of a timeless legacy, while continuously creating something new. As an artist, I strive to stay true to my own style while remaining open to new challenges. That is why this collaboration with CHANEL Fragrance and Beauty holds special meaning for me.”
This partnership between an iconic fashion and beauty house and one of the most influential artists of our time marks a major moment to watch, fans around the world can now look forward to upcoming campaigns and future projects from CHANEL and Jung Kook.
