Siam Center is set to create a new cultural phenomenon as it joins Disney and Pixar in marking the 30th anniversary of the beloved Toy Story franchise. The event, “Siam Center Presents: Once Upon a Toy’s Journey,” brings the world of Toy Story to life through the creative vision of Thai artists—reinterpreting iconic characters into exclusive collections and experiences available only at Siam Center.
Visitors will discover two exciting highlight zones.
The first, Pop-Up & Debut Collection, offers fans the chance to explore exclusive, limited-edition releases. Expect to find a dazzling array of collectibles and licensed merchandise—from art toys, figures, and T-shirts to bags, jigsaw cushions, stickers, postcards, melamine plates, mugs, tumblers, fragrances, and jewellery. Don’t miss the debut of the charming Mini Figures displayed in rocket-shaped glass jars, and a special Toy Story 30th Anniversary Collection designed to delight fans and collectors alike.
The second highlight, Imaginative Toy Story Art Space: Floating Market, celebrates Thailand’s world-renowned cultural icon—the traditional floating market. This imaginative space blends Toy Story characters with Thai artistry in a fresh and playful way. Expect creative reinterpretations of classic Thai motifs such as the rooster bowl, the art of Muay Thai, and contemporary Thai charm that seamlessly bridges tradition and modernity. The installation proudly showcases Thailand’s boundless creative energy and cultural identity at Discovery Plaza.
Join the fun and experience Once Upon a Toy’s Journey from today until 9 November at Siam Center, G Floor, and until 28 November at Discovery Plaza.
