Nars: Celebrating 20 years in HK with NFT debut

After two decades of Nars in Hong Kong, this global cosmetic brand commemorates the event by debuting its own set of NFTs

One of the world’s most recognised makeup brands, Nars is issuing 2,022 Powericon NFTs inspired by the new Nars Powermatte Lipstick Collection in celebration of the brand’s two-decade presence in Hong Kong.

The 2,022 pieces of Solana-based NFTs include 1,702 standard avatars and 320 special edition avatars.

This initiative follows last year’s campaign when the label launched the Nars US’ NFT series themed on the signature Nars Blush Orgasm as it ventures into the metaverse with #NARSissist.

To further its digital presence and build upon #NARSissist through digital certification of NFT, Nars looks to combine art and technology as another platform for women to embrace individuality and self-expression. With the issuance of over two thousand Powericon NFTs based on the Powermatte Lipstick Collection this September, it aims to embark on a journey of discovery for beauty and artistry among women.

The Powermatte Lipstick is Nars’ all-new matte lipstick collection which promises each colour to glide on smoothly and effortlessly, and will continue to last for 10 hours. Through the integration of Power Pigment Complex – a dynamic blend of pure pigments and colour-locking ingredients – it makes for comfortable wear all day. Fifteen transfer-resistant shades are available in a cream-to-matte texture that feels featherlight on the lips.

The NFT campaign embodies a mission to empower women to experiment and have fun with makeup by teaching them how to enhance their natural beauty and individual characteristics. After all, there are no rules when it comes to beauty and what makes a person feel good.

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Furthermore, the Powericon NFT is conceived by local designer and illustrator, Rex Koo, who took inspiration from six selected lip shades and created characters based on their unique properties.

Each Powericon NFT is designed with a unique face shape, hairstyle, lip colour, outfit and accessories. Much like every woman is unique in their own right.

François Nars said it best, “In the natural pursuit of beauty, women change constantly – great products inspire and guide this process. It’s all about finding different ways to express individual beauty and personality.”

Nars’ credo in which it gives power to colour as a way of self-expression brought forth the Powericon NFT series that allows owners to gain priority access to the new Powermatte Lipstick Collection.

The first wave of Powermatte Lipsticks to be launched on September 8 are available in the following shades: Too Hot To Hold (133), Mogador (135), American Woman (122), Dragon Girl (132), No Angel (101) and Killer Queen among others.

There is also VIP admission to the exclusive event in September and a chance to enjoy complimentary makeup service. What’s more, NFT owners will be the first to receive news about Nars metaverse community and more whitelist invitations to come.

Photos courtesy of Nars

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