June is Pride Month, which means that it’s always full of love, colours and happiness – much needed vibes all over the world! So why not add more colours to your wardrobe too? Luckily, many fashion brands are celebrating this year’s Pride Month with capsule collections and special campaigns.
Here are our favourite picks for this year:
American brand Ralph Lauren is known for its involvement in philanthropic causes and, of course, the iconic Polo pony logo. This time, they have combined the two to celebrate the LGBTQIA+ community with their Pride capsule collection: A five-piece gender neutral line for both adults and children. Each piece in the collection, created in partnership with the Stonewall Community Foundation, features the brand’s logo with the colours of the rainbow flag. Parts of the profit will be donated to this foundation to support LGBTQIA+ organisations around the world. The collection is available worldwide in Ralph Lauren stores and online.
UGG dropped its very first Pride collection this year. The collection includes three versions of the brand’s Fluff Yeah Slides: The Pride Rainbow Yellow, Pride Rainbow Purple and Pride Stripes. Moreover, the brand has partnered with the Born This Way Foundation and will donate $25 to the foundation for every pair they sell. Both the Pride Rainbow slides will be available from June 1. However, the Pride Stripes will be available for purchase only from June 24.
ASOS Design X GLAAD&
ASOS Design and GLAAD& are back with a Pride collection for their third collaboration. The line includes a total of 50 amazing pieces. More importantly, according to ASOS Design, 100% of the profit from the collection will be given to GLAAD, an organisation that supports the LGBTQ community. The collection is available online now. Click here to shop.
H&M has also dropped a capsule collection and their campaign slogan is “Stay True Stay You” to show its support for the LGBTQI community. According to the retail brand, a part of the sales price from the collection will be donated to the UN Free and Equal campaign. This is the brand’s second Pride collection. You can shop the collection from May 30 at selected stores worldwide and online stores.
Adidas has revamped some of its iconic sneakers for Pride Month. The brand has redesigned the Ozweego running model, Adidas Nizza “Pride”, Ultra Boost 19, Continental 80 and Adilette Slide with a touch of the rainbow flag. Shop the collection from June 1 at selected stores and online.
For this Pride month, IKEA has changed their iconic shopping bag, Frakta to a rainbow coloured one. This new bag is called Kvanting. After their collaboration with Virgil Abloh, now they have partnered with the Human Rights Campaign Foundation (HRCF) for a good cause. All profit from the bags will be given to the foundation to support the LGBTQIA+ community. This limited edition shopping bag will be available from June 1 for US$ 3.99.