Jing’s avant-garde aesthetic with elegant style highlights the sophistication and elegance of Montblanc’s leather goods. As part of his new global ambassador role, Jing will feature in the Maison’s new campaign, The Library Spirit, which celebrates the power of the library as a place of inspiration and creativity
Jing Boran is a man of many talents – he is a gifted actor, a passionate writer, and a dedicated philanthropist. But it is his love for writing that earned him the attention of Montblanc, the luxury Maison known for its high-end writing instruments and leather goods.
His passion for writing was clear in everything he did – including writing down his thoughts and sharing them on his social media channel. He believed that writing was a way to express his thoughts and ideas in a way that nothing else could.
This passion of his aligns with Montblanc’s vision of finding someone who could embody the core of their brand, someone who could inspire others to write and create.
As ambassador, Jing is taking centre stage in The Library Spirit, a new campaign that explored the power of the library as a place of imagination and inspiration. His unique and distinctive style is a modern interpretation of the Montblanc man which was something that had already captured the hearts of people around the world.
“We are delighted to welcome Jing Boran to the Montblanc family,” says Nicolas Baretzki, CEO of Montblanc. “He has an authentic love and passion for writing which is at the heart of our Maison. His personality and effortless sense of style are true to Montblanc’s vision of today’s man. Through our partnership with Jing, we hope to inspire people not only to write, but to create and leave their own mark by pursuing their passion and purpose in life.”
Jing wore the new Montblanc 1858 Iced Sea Grey Dial in Montblanc’s newest campaign, accompanied by classic Montblanc Meisterstück leather goods and the Maison’s famous Meisterstück writing instruments.