#legend100hk: Hong Kong’s 100 Instagram stars

As Instagram hits its ninth year of operation, the community of users is steadily growing and Insta famous stars are continuing to rise. Sure, we know the names Chiara Ferragni, Cameron Dallas (both #legend cover alumni), Camila Coelho, Aimee Song and Yoyo Cao, but they’re from the Hollywood of Instagram.

Where does that leave our dear old influencers in humble #homekong? We’re at a time that anybody around you could be a potential influencer – that girl standing in front of you in the local coffee shop queue could be a digital ambassador for Chanel beauty and that guy you saw at the gym could be a fitness influencer with 100,000 followers. Heck, even the cat that crossed your path might have its own Instagram account. So, who is definitively “influential”? 

Well, fret not! In the past we’ve brought you lists from the “#legend stock index of influencers” (don’t try to look that up, it’s not an official term) with focuses ranging from fashion to global, and from Chinese to Gen-Z. But we think it is prime time we revisited our #legend100hk listing.

To bring you the most updated and relevant lists, we collaborated with Goxip Inc.’s RewardSnap, an influencer monetisation platform linking up merchants and global brands with carefully vetted premium influencers, to analyse retail and influencer performance data across its Asian influencer network.

They currently work with more than 300 of their pre-screened influencers, amounting to a follower reach over 30 million. RewardSnap works with influencers of different tiers; from your run-of the-mill blogger to celebrities and socialites, and even micro-influencers throughout Asia.  

The company connects them to more than 500 online merchants, such as FarfetchMatchesFashionMytheresa, Net-a-Porter, Ssense and Yoox, among countless others. From their extensive list, we filtered through it with our editorial touch and picked out the 100 who we believe have the greatest influence in Hong Kong – in the fields of fashion, beauty, travel, food, fitness and photography.

We thought for the longest time about how to best present this list to you. Initially, we thought of sorting them by category on interest, but that didn’t pan out because nobody is that one-dimensional and opposites do attract – after all, a fitness fanatic can also be a foodie. 

So, we arranged them in the simplest way we knew how: by the number of followers. To make things a little bit more interesting, we took the names and figures provided by RewardSnap and ran them through our own algorithm to get a percentage of audience engagement. Who is truly the most influential in Hong Kong? We’ll let you decide.

THE TOP TEN

1. Elva Ni @misselvani

Followers: 640k, Average like: 14850, Average Comments: 157, Engagement Rate: 2.34

2. Anita Chui @anitachui

Followers: 395k, Average like: 15659, Average Comments: 72, Engagement Rate: 3.98

3. Sue Chang @suechangg

Followers: 322k, Average like: 7878, Average Comments: 13, Engagement Rate: 3.47

4. Jessie Li @4evajessie

Followers: 297k, Average like: 8508, Average Comments: 189, Engagement Rate: 3.03

5. Ding Ding @ding_2

Followers: 286k, Average like: 11023, Average Comments: 22, Engagement Rate: 3.86

6. Ceci Ngan @no7

Followers: 210k, Average like: 2864, Average Comments: 14, Engagement Rate: 1.37

7. Jenn Lam @pumpkinjenn

Followers: 209k, Average like: 7716, Average Comments: 37Engagement, Rate: 3.70

8. Aiko Narissara Yeung @aikonari.art

Followers: 200k, Average like: 11495, Average Comments: 58, Engagement Rate: 5.77

9. Emi Wong @emiwong_

Followers: 192k, Average like: 9076, Average Comments: 108, Engagement Rate: 4.77

10. Jenny Tsang @tsangtastic

Followers: 166k, Average like: 4427, Average Comments: 69, Engagement Rate: 2.70

THE LIST

[Data collected from December 1, 2018 to December 31, 2018]

Name
Username
Followers
(per 1000)
Average
Likes
Average
Comments
Engagement
rate
11 Mayao
mayaoo
160.6 2553 14
1.59
12 Ka Wai Fong
kawaiiifong
160.2 2026 36
1.29
13 Elly Lam
elly
149.7 1246 26
0.85
14 Karen Wen
karenwenwu
147 1714 24
1.18
15 Tina Wong
tinawzq
142.2 2935 73
2.12
16 Jade Lam
jadelamm
136.7 2451 9
1.80
17 Spoon Chan
khenghan_
124.5 3980 11
3.21
18 Charles Lam
char1es
110 355 10
3.24
19 Sadelle Yeung
sadelle
100.4 2560 20
2.57
20 Cecilia Yeung
cceciliayeung
95.6 3126 18
3.29
21 Maggie Stadelmann
maggie_stadelmann
93.2 3080 12
3.32
22 Melo Lo
imlmelo
86.5 2096 8
2.43
23 Merry So
merryso
80 881 6
1.11
24 Minnie Wong
wysminnie
75.2 2004 8
2.68
25 Kalin Chiu
kalinchiuuu
73 1468 12
2.03
26 Ada Pong
adapcy
72.1 1190 4
1.66
27 Barrett Bott
barrettbott
70.2 1688 13
2.42
28 Laiza S
laizas_
67.5 1222 10
1.83

Name
Username
Followers

(per 1000)

Average

Likes

Average

Comments

Engagement

rate

29 Natasha Lam
oonatashaoo
67.3 1155 2
1.72
30 Feiping Chang
xoxofei
66.3 1319 10
2.00
31 Evita Wong
evitawong
65.9 1163 7
1.78
32 Noel Li
no3l
64.5 2068 27
3.25
33 Morgan Tam
mmmorganxz
62.1 855 3
1.38
34 Cherrie Tam
cherrietam
60.9 1826 13
3.02
35 Keith Lee
keithleefitness
59.2 731 5
1.24
36 Rachel Ma
rachelmahk
56.9 1743 23
3.10
37 Joanne Chan
juuannie
52.3 1418 9
2.73
38 Yuki Leung
yukimaryrosel
49.5 1227 23
2.53
39 Ellie Furuya
furellie
48 1154 55
2.52
40 Crystal Cheung
quicheung
47.9 545 4
1.15
41 Christoffer Cheng
curiouschristoffer
46.7 1098 5
2.36
42 Hilary Fan
hilaryasdf
46.7 1339 8
2.88
43 Angie Ng
angiengcl
46.2 335 23
0.78
44 Theresa
ezzentrictwee
45.5 1243 57
2.86
45 James Wong
jameswnc
45.4 961 4
2.13
46 Thomas Fung
thomas_fung
43.6 937 10
2.17

Name
Username
Followers

(per 1000)

Average

Likes

Average

Comments

Engagement

rate

47 Elizabeth Yeung
elizabethyeung
43.7 1388 32
3.24
48 Bird Tse
beautifulloooser
43.1 676 4
1.58
49 Travis Li
travisvis
42.4 2262 37
5.42
50 Ruby Kwan
rougecloset
40.2 927 62
2.46
51 Susana Tsang
gogreengoclean
39.7 1383 9
3.51
52 Wingki Chan
wingkiwink
39.5 982 4
2.50
53 Nicole Ng
ohsonicole
39.2 563 10
1.46
54 Jesamine Poon
jbwhateverforever
36.6 868 7
2.39
55 Haruana Kunisawa
harunakunisawa
36.3 597 7
1.67
56 Sabrina Yeung
yeungchinggg
36.2 1346 23
3.78
57 Nat Kwan
nkwan713
36 609 8
1.71
58 Faye Tsui
faye_tsui
35 835 7
2.41
59 Rene Chu
reveeyewear
34.9 619 24
1.84
60 Joey Ma
joeymajoeyma
34.8 646 12
1.89
61 Faye Chow
flywithfaye
34.7 799 9
2.33
62 Rose Chiu
fatasslovesfood
34 742 11
2.21
63 Tong Li
s.tongli
33.2 1431 26
4.38
64 Veronica Li
vnikali
32.8 582 3
1.78

Name
Username
Followers

(per 1000)

Average

Likes

Average

Comments

Engagement

rate

65 Mandy Yuen
mandeeeee
32.7 2149 41
6.70
66 Winnie Young
favloves
32.3 892 166
3.28
67 King Lui
kingamanisme
31.9 2355 12
7.42
68 Sherry Au
beneaththemeadow
31.5 1607 19
5.16
69 Jess Wu
iamhakme
30.2 276 40
1.05
70 Avari Wong
justavari
29.6 1288 5
4.37
71 Tasha Lam
itsjustasha
29.1 1521 35
5.35
72 David Wong
ifeelcool
28.4 651 1
2.30
73 Utah Lee
utahlee
28 386 12
1.42
74 Carmina Lo
carminola
27.9 1381 22
5.03
75 Zoe Chan
zoe_normalchic
27.7 872 10
3.18
76 Jamie Xia
jamie.xia
26.8 684 10
2.59
77 Anthe Au Yeung
anthe126
26.4 788 1
2.99
78 Kenji Wong
princekenjiwong
26.3 927 4
3.54
79 Vera Lai
veryverav
25.9 708 25
2.83
80 Yvette Chan
yvette.cc
25.4 1021 19
4.09
81 Antonia Li
antoniamli
24.6 333 10
1.39
82 Carmen Yim
carmenyim
24.2 1150 19
4.82
83 Ivan Lui
ives103
23.8 774 7
3.27
84 Hillie Wong
hillie.w
23.9 1069 15
4.53
85 Christine Cheng
christine.dinc
23.4 253 11
1.13
86 Grace Wong
gracewong
22.8 822 7
3.64
87 Louise Page
girly_machine
22.6 846 24
3.84
88 Yoshi Yu
yoshi.1c
22.1 280 8
1.31
89 Jenny Dame
jujujenny
21.7 195 18
0.98
90 Ingrid Wong
ingridlwong
20.4 556 10
2.77
91 Ayu Wong
ayu.w_
19.8 830 8
4.23
92 Andrew Pong
andrew.pong
19.3 1049 9
5.49
93 Anson Poon
anson.poon
19.2 465 8
2.46
94 Bonnie Man
missyboni
18.6 493 11
2.70
95 Melinda Wang
wangmelinda
17.1 348 8
2.08
96 Tiffany Poon
tiffpoon
16.6 249 7
1.55
97 Steph Shek
stephshek
15.3 338 5
2.24
98 Tina Fung
sunday.son
14.9 564 14
3.88
99 Marcus Chang
marczjr
14.6 272 10
1.93
100 Jace Chan
jacechw
14 418 11
3.05

The numbers in this lists reflect data collected for #legend’s January/February 2019 issue. 

In this Story: #icons