#legend100: Hong Kong’s 100 Instagram stars of 2019

As Instagram hits its ninth year of operation, the community of users is steadily growing and Insta famous stars are continuing to rise. Sure, we know the names Chiara Ferragni, Cameron Dallas (both #legend cover alumni), Camila Coelho, Aimee Song and Yoyo Cao, but they’re from the Hollywood of Instagram.

Where does that leave our dear old influencers in humble #homekong? We’re at a time that anybody around you could be a potential influencer – that girl standing in front of you in the local coffee shop queue could be a digital ambassador for Chanel beauty and that guy you saw at the gym could be a fitness influencer with 100,000 followers. Heck, even the cat that crossed your path might have its own Instagram account. So, who is definitively “influential”? 

Well, fret not! In the past we’ve brought you lists from the “#legend stock index of influencers” (don’t try to look that up, it’s not an official term) with focuses ranging from fashion to global, and from Chinese to Gen-Z. But we think it is prime time we revisited our #legend100hk listing.

To bring you the most updated and relevant lists, we collaborated with Goxip Inc.’s RewardSnap, an influencer monetisation platform linking up merchants and global brands with carefully vetted premium influencers, to analyse retail and influencer performance data across its Asian influencer network.

They currently work with more than 300 of their pre-screened influencers, amounting to a follower reach over 30 million. RewardSnap works with influencers of different tiers; from your run-of the-mill blogger to celebrities and socialites, and even micro-influencers throughout Asia.  

The company connects them to more than 500 online merchants, such as FarfetchMatchesFashionMytheresa, Net-a-Porter, Ssense and Yoox, among countless others. From their extensive list, we filtered through it with our editorial touch and picked out the 100 who we believe have the greatest influence in Hong Kong – in the fields of fashion, beauty, travel, food, fitness and photography.

We thought for the longest time about how to best present this list to you. Initially, we thought of sorting them by category on interest, but that didn’t pan out because nobody is that one-dimensional and opposites do attract – after all, a fitness fanatic can also be a foodie. 

So, we arranged them in the simplest way we knew how: by the number of followers. To make things a little bit more interesting, we took the names and figures provided by RewardSnap and ran them through our own algorithm to get a percentage of audience engagement. Who is truly the most influential in Hong Kong? We’ll let you decide.

THE TOP TEN

1. Elva Ni @misselvani

Followers: 640k, Average like: 14850, Average Comments: 157, Engagement Rate: 2.34

2. Anita Chui @anitachui

Followers: 395k, Average like: 15659, Average Comments: 72, Engagement Rate: 3.98

3. Sue Chang @suechangg

Followers: 322k, Average like: 7878, Average Comments: 13, Engagement Rate: 3.47

4. Jessie Li @4evajessie

Followers: 297k, Average like: 8508, Average Comments: 189, Engagement Rate: 3.03

5. Ding Ding @ding_2

Followers: 286k, Average like: 11023, Average Comments: 22, Engagement Rate: 3.86

6. Ceci Ngan @no7

Followers: 210k, Average like: 2864, Average Comments: 14, Engagement Rate: 1.37

7. Jenn Lam @pumpkinjenn

Followers: 209k, Average like: 7716, Average Comments: 37Engagement, Rate: 3.70

8. Aiko Narissara Yeung @aikonari.art

Followers: 200k, Average like: 11495, Average Comments: 58, Engagement Rate: 5.77

9. Emi Wong @emiwong_

Followers: 192k, Average like: 9076, Average Comments: 108, Engagement Rate: 4.77

10. Jenny Tsang @tsangtastic

Followers: 166k, Average like: 4427, Average Comments: 69, Engagement Rate: 2.70

THE LIST

[Data collected from December 1, 2018 to December 31, 2018]

Name
Username
Followers
(per 1000)
Average
Likes
Average
Comments
Engagement
rate
11Mayao
mayaoo
160.6255314
1.59
12Ka Wai Fong
kawaiiifong
160.2202636
1.29
13Elly Lam
elly
149.7124626
0.85
14Karen Wen
karenwenwu
147171424
1.18
15Tina Wong
tinawzq
142.2293573
2.12
16Jade Lam
jadelamm
136.724519
1.80
17Spoon Chan
khenghan_
124.5398011
3.21
18Charles Lam
char1es
11035510
3.24
19Sadelle Yeung
sadelle
100.4256020
2.57
20Cecilia Yeung
cceciliayeung
95.6312618
3.29
21Maggie Stadelmann
maggie_stadelmann
93.2308012
3.32
22Melo Lo
imlmelo
86.520968
2.43
23Merry So
merryso
808816
1.11
24Minnie Wong
wysminnie
75.220048
2.68
25Kalin Chiu
kalinchiuuu
73146812
2.03
26Ada Pong
adapcy
72.111904
1.66
27Barrett Bott
barrettbott
70.2168813
2.42
28Laiza S
laizas_
67.5122210
1.83

Name
Username
Followers

(per 1000)

Average

Likes

Average

Comments

Engagement

rate

29Natasha Lam
oonatashaoo
67.311552
1.72
30Feiping Chang
xoxofei
66.3131910
2.00
31Evita Wong
evitawong
65.911637
1.78
32Noel Li
no3l
64.5206827
3.25
33Morgan Tam
mmmorganxz
62.18553
1.38
34Cherrie Tam
cherrietam
60.9182613
3.02
35Keith Lee
keithleefitness
59.27315
1.24
36Rachel Ma
rachelmahk
56.9174323
3.10
37Joanne Chan
juuannie
52.314189
2.73
38Yuki Leung
yukimaryrosel
49.5122723
2.53
39Ellie Furuya
furellie
48115455
2.52
40Crystal Cheung
quicheung
47.95454
1.15
41Christoffer Cheng
curiouschristoffer
46.710985
2.36
42Hilary Fan
hilaryasdf
46.713398
2.88
43Angie Ng
angiengcl
46.233523
0.78
44Theresa
ezzentrictwee
45.5124357
2.86
45James Wong
jameswnc
45.49614
2.13
46Thomas Fung
thomas_fung
43.693710
2.17

Name
Username
Followers

(per 1000)

Average

Likes

Average

Comments

Engagement

rate

47Elizabeth Yeung
elizabethyeung
43.7138832
3.24
48Bird Tse
beautifulloooser
43.16764
1.58
49Travis Li
travisvis
42.4226237
5.42
50Ruby Kwan
rougecloset
40.292762
2.46
51Susana Tsang
gogreengoclean
39.713839
3.51
52Wingki Chan
wingkiwink
39.59824
2.50
53Nicole Ng
ohsonicole
39.256310
1.46
54Jesamine Poon
jbwhateverforever
36.68687
2.39
55Haruana Kunisawa
harunakunisawa
36.35977
1.67
56Sabrina Yeung
yeungchinggg
36.2134623
3.78
57Nat Kwan
nkwan713
366098
1.71
58Faye Tsui
faye_tsui
358357
2.41
59Rene Chu
reveeyewear
34.961924
1.84
60Joey Ma
joeymajoeyma
34.864612
1.89
61Faye Chow
flywithfaye
34.77999
2.33
62Rose Chiu
fatasslovesfood
3474211
2.21
63Tong Li
s.tongli
33.2143126
4.38
64Veronica Li
vnikali
32.85823
1.78

Name
Username
Followers

(per 1000)

Average

Likes

Average

Comments

Engagement

rate

65Mandy Yuen
mandeeeee
32.7214941
6.70
66Winnie Young
favloves
32.3892166
3.28
67King Lui
kingamanisme
31.9235512
7.42
68Sherry Au
beneaththemeadow
31.5160719
5.16
69Jess Wu
iamhakme
30.227640
1.05
70Avari Wong
justavari
29.612885
4.37
71Tasha Lam
itsjustasha
29.1152135
5.35
72David Wong
ifeelcool
28.46511
2.30
73Utah Lee
utahlee
2838612
1.42
74Carmina Lo
carminola
27.9138122
5.03
75Zoe Chan
zoe_normalchic
27.787210
3.18
76Jamie Xia
jamie.xia
26.868410
2.59
77Anthe Au Yeung
anthe126
26.47881
2.99
78Kenji Wong
princekenjiwong
26.39274
3.54
79Vera Lai
veryverav
25.970825
2.83
80Yvette Chan
yvette.cc
25.4102119
4.09
81Antonia Li
antoniamli
24.633310
1.39
82Carmen Yim
carmenyim
24.2115019
4.82
83Ivan Lui
ives103
23.87747
3.27
84Hillie Wong
hillie.w
23.9106915
4.53
85Christine Cheng
christine.dinc
23.425311
1.13
86Grace Wong
gracewong
22.88227
3.64
87Louise Page
girly_machine
22.684624
3.84
88Yoshi Yu
yoshi.1c
22.12808
1.31
89Jenny Dame
jujujenny
21.719518
0.98
90Ingrid Wong
ingridlwong
20.455610
2.77
91Ayu Wong
ayu.w_
19.88308
4.23
92Andrew Pong
andrew.pong
19.310499
5.49
93Anson Poon
anson.poon
19.24658
2.46
94Bonnie Man
missyboni
18.649311
2.70
95Melinda Wang
wangmelinda
17.13488
2.08
96Tiffany Poon
tiffpoon
16.62497
1.55
97Steph Shek
stephshek
15.33385
2.24
98Tina Fung
sunday.son
14.956414
3.88
99Marcus Chang
marczjr
14.627210
1.93
100Jace Chan
jacechw
1441811
3.05

The numbers in this lists reflect data collected for #legend’s January/February 2019 issue. 

In this Story: #legend100 / #icons