When it comes to capturing the creative spirit of today’s time, perhaps no one comes closer than Yoon Ahn and her label AMBUSH. With a keen eye for the cutting edge in streetwear, luxury and jewellery, Yoon has garnered numerous high profile collaborations with major brands through AMBUSH, now adding Moët & Chandon to the label’s arsenal.
The fashion label was tapped by the historic champagne house to create a limited-edition Moët Impérial champagne bottle, the House’s signature champagne born in 1869, and the first time in 152 years that the iconic bottle has been redesigned by an artist.
“It was a great challenge given their recognisable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to this iconic champagne,” Yoon says. Utilising her minimalist, in-the-moment aesthetic, the designer plays with contrasts in this capsule, giving the redesigned bottle a deep black neck with a sharp, new embossed white label.
In working with the Maison, Yoon credits her inspiration to their shared respect for time-honoured artisanal traditions and a commitment to conserve nature. Moët & Chandon will donate a portion of the profits from the sale of the limited-edition Moët & Chandon x AMBUSH bottles to the World Land Trust, specifically targeting the highly threatened Canandé Reserve in the Ecuadrorian Chocó Forest and its most fragile species.
“On my visit to Epernay, I saw the devotion of the people at Moët & Chandon to nature and to their precious terroir. This inspired me to select the World Land Trust to receive the support of the House, so that together we could help preserve other terroirs around the world,” Yoon says. Together AMBUSH and Moët & Chandon hope such a collaboration would support the fight against climate change and highlight the challenge’s of today’s generation.
“We are thrilled with this partnership with Yoon,” says Benoît Gouez, Cellar Master of Moët & Chandon. “It brings a disruptive freshness to the centuries-old heritage of Moët & Chandon, and aligns with our own commitment to preserving nature to ensure a bright future for the next generation.”
The capsule is available worldwide at select department stores, online retailers and wine stores. For the latest on this collaboration, visit Moët & Chandon.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.