Aespa's Winter features in Polo Ralph Lauren's new Spring handbag collection

Ralph Lauren introduces Polo Play, a vibrant collection of bags designed to inject optimism into your everyday style, featuring K-pop sensation Aespa's very own Winter

Ralph Lauren presents its Spring 2025 Polo Play collection. The brand seeks to celebrate a timeless style by mixing this collection with youthful energy. 

The collection centres on bags that feature simplistic shapes and bold colour choices.

Winter, from K-pop girl group Aespa, fronts the campaign bringing said boundless exuberance to the shoot. Seoul provides the backdrop. The visuals capture the bag's playful spirit.

Vibrant shades of blue, green, yellow, orange and red are centre-stage in this collection. Each bag showcases the signature Polo Ralph Lauren stamp logo using contrasting colours. This detail is a nod to the brand's heritage by recalling the iconic Polo Shirt.

The designs offer versatility. Bags come in multiple sizes and different styles, from crossbody, handheld and shoulder bags - which readily adapt to your daily needs. 

Then, consider the materials. From pebbled Italian leather features to cotton canvas, the bags are available in small, medium and large shopper silhouette options.

Despite its daily usability, the Polo Play bag aims for a luxurious experience while ensuring practicality.

Also see: Valextra provides soft touch in new handbag collection