A first look into the Prada x Adidas limited edition collaboration
BY
Jerrie LoNov 26, 2019
Following the successful collaborations with YEEZY and Pharrell Williams , German sportswear label Adidas has just unveiled its first-ever partnership with Italian luxury fashion house Prada to launch a series of exclusive limited-edition 700 pieces ranging from footwear to accessories.
Featuring Prada’s premium full-grain leather and Adidas’ signature rubber shell toe, each pair of Superstar sneakers is crafted by Prada. With a recognisable “MADE IN ITALY” line and a unique serial, the mcuh awaited collaboration takes the classic to a whole new level.
The other key piece of the limited collection is the Prada bowling bag, made with superior calf leather with a sports nylon strap. Both pieces are in optic white and embroidered with the twinned logo of Prada and Adidas, both available from December 4 in selected stores worldwide.
Lately, we’ve seen a lot of classic sportswear brands jumping into collaborations with lifestyle and fashion houses. Nike, one of Adidas’ biggest competitors, has partnered with several brands of the likes of Sacai, Travis Scott, Supreme, Fear of God and Off-White. Prada might just be the beginning for Adidas.