De Beers Jewellers announced plans to open its first flagship store in Paris, France. The store will be situated on Rue de la Paix, the city’s prestigious destination for luxury jewellery

Located in a heritage-listed building, the two-floor 465-square-metre store is expected to open in the winter of 2025. This retail destination allows local and tourist audiences to discover De Beers Jewellers’ unparalleled coloured and white diamond jewellery.

“We are incredibly excited to announce our first flagship store in Paris,” says Céline Assimon, CEO of De Beers Jewellers. “We have been looking to establish our presence in the city for some time, and the location on Rue de la Paix is perfect. The new store demonstrates our ambitions and commitment in Europe as part of our continued growth and expansion.”

De Beers Jewellers is working with celebrated Parisian interior architect Pierre-Yves Rochon to create a beautiful and immersive store that is captivating and unexpected, yet inviting and evocative of the House’s rich heritage.

The epicentre of High Jewellery, Paris is renowned for its supreme creativity, unparalleled craftsmanship, and a legacy that sets the global standard in luxury and design. The new flagship will complement the De Beers Jewellers’ existing stores within Printemps and Gallery Lafayette, further solidifying the House’s presence in one of the world’s most important luxury markets.

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