The Bold and the Beautiful: Make-up trends from S/S 2025 Fashion season

As the fashion world transitions into autumn, this month’s fashion weeks in New York, London and Milan have unveiled an array of striking makeup trends that promise to redefine beauty standards for the months ahead

The allure of smoky, creamy eyes

Smoky eyes have taken on new dimensions this season. The trend leans towards cool-toned shades like olive greens and gunmetal greys, as seen at shows like Gucci and Versace. The use of Mac's Luminous Lift Concealer paired with expertly smudged liners creates a sultry effect that feels both modern and timeless. For that smooth, creamy finish, Huda Beauty found fans during New York Fashion Week runway shows with its new Creamy Obsessions Eyeshadow Palette. Additionally, tattoo-inspired eye makeup at Area has pushed boundaries further, with intricate designs that transform models into living canvases.

Fresh skin with a twist

While bold eye looks dominate, there is also a notable shift towards fresh, glowing skin. The "no-makeup" make-up trend continues to thrive, with brands like Charlotte Tilbury and Gucci Beauty S/S 2025 offering products that enhance natural beauty without overwhelming the complexion. Gucci's latest launch for the upcoming season includes its Brume de Beauté, an all-in-one prep, set and refresh beauty mist with soothing and hydrating properties. This minimalist beauty approach was evident at Tory Burch, where models sported monochromatic faces featuring soft terracotta tones for definition.

Embracing minimalism

Amidst the bold statements, there is a strong current of minimalist beauty. The "clean girl" aesthetic remains relevant, focusing on balanced skin and understated elegance. Brands like Augustinus Bader are leading this trend with their light coverage concealers that allow skin to breathe while still looking flawless. Then there is BlackPink's Jisoo who steals the show with her own minimalist make-up look with Dior Beauty.

The trends ahead

The makeup trends emerging from Spring/Summer 2025 fashion season reflect an exciting duality - where boldness meets simplicity. With iconic products from brands such as Nars, Dior, Gucci, Huda and Mac taking centre stage, there is ample inspiration for beauty lovers to experiment with their looks this autumn. Whether you choose to embrace the audacious metallic or opt for a more subdued approach with fresh skin and soft accents, this season’s trends invite everyone to express their unique style in new and innovative ways.