The standout Super Bowl ads of 2026, from Hollywood stars to generational nostalgia
Every year, the Super Bowl proves that the commercials are just as anticipated as the game itself. In 2026, brands weren’t simply chasing laughs – they were chasing cultural relevance. From blockbuster-level star power and pop-princess absurdity to heritage IP nostalgia and carefully framed AI narratives, this year’s ads were designed to resonate far beyond kickoff. Celebrities played a central role in the storytelling rather than serving as quick cameos, while tech companies leaned into emotion and legacy brands embraced sincerity and familiarity.
Below, we’ve rounded up ten of the best Super Bowl commercials that helped define 2026.
Amazon Alexa+ with Chris Hemsworth
In Amazon’s Alexa+ ad, Marvel star Chris Hemsworth appears alongside his wife, Elsa Pataky, as he hilariously spirals into believing the upgraded AI is plotting his demise. From rogue garage doors to imagined bear attacks, his paranoia escalates before reality sets in. The spot blends AI anxiety with lighthearted relief and sharp humor.
Pringles with Sabrina Carpenter
For Pringles’ surreal “Pringleleo” spot, Sabrina Carpenter constructs her dream boyfriend out of stacked chips. The fantasy unfolds like a romantic comedy until the illusion collapses because everyone wants a bite. Absurd and meme-ready, the commercial embraces internet humor while reinforcing the brand’s addictive appeal.
Dunkin’ with Ben Affleck
Inspired by Good Will Hunting, Dunkin’s nostalgic parody places Ben Affleck at the center of a sitcom-style throwback packed with celebrity cameos. Fully embracing Boston identity, the commercial turns regional pride into entertainment. Chaotic, self-aware and instantly quotable, it feels built for both live viewing and online replay.
Pokémon 30th Anniversary
To mark its 30th anniversary, Pokémon assembled Lady Gaga, Trevor Noah, Maitreyi Ramakrishnan, Charles Leclerc, Lamine Yamal, Young Miko and Blackpink’s Jisoo to share their favourite Pokémon. Presented as a celebratory montage rather than a single storyline, the ad taps into generational fandom, transforming nostalgia into a global pop culture tribute.
Google Gemini
A young family imagining possibilities in their new home anchors Google’s Gemini spot, using AI image generation to visualize their dreams. The storytelling remains intimate and grounded, positioning technology as supportive rather than disruptive. In an AI-heavy advertising landscape, it delivers warmth and reassurance.
Pepsi with Taika Waititi
Directed by Taika Waititi, Pepsi’s “The Choice” revisits the classic taste-test format through a humorous storyline centered on a polar bear confronting unexpected results. The playful twist leans into long-running cola rivalry while embracing Waititi’s offbeat tone. Bold and self-aware, the commercial thrives on brand competition culture with a wink.
Instacart with Ben Stiller and Benson Boone
Instacart’s theatrical, music-infused spot pairs Ben Stiller and Benson Boone in a playful, sibling-style rivalry filled with exaggerated performance. Beneath the absurdity, the ad highlights customization features like selecting produce ripeness. The result blends entertainment with clear, functional messaging.
Michelob Ultra with Kurt Russell
Friendly competition drives Michelob Ultra’s sports-themed commercial, with Kurt Russell guiding the narrative as rivalry determines who buys the next round. Structured like a mini training montage, the spot merges cinematic swagger with athletic energy, positioning the brand as a reward earned through effort and camaraderie.
T-Mobile with Backstreet Boys
What begins as a routine store interaction quickly transforms into a full musical moment as the Backstreet Boys launch into a reworked “I Want It That Way.” The nostalgic hook fuels instant recognition, while playful self-awareness keeps it contemporary and socially shareable.
Budweiser
American-style pale lager brand, Budweiser, returns to familiar territory with its iconic Clydesdales, centering the story on a young foal forming a bond with a bald eagle. Sweeping cinematography and Americana themes drive the emotional tone. Amid celebrity-heavy humor, the ad stands out through sincerity and heritage-driven storytelling.
