Surrounded by the tranquil beauty of Kirimaya Khaoyai, Sporty & Rich Fall/Winter 2025 unveiled its latest collection in a warm, intimate gathering among the trees. Celebrities Tay Tawan Vihokratana, Thomas Teetut Chungmanirat, and Leena Lorena Schuett joined the event, adding to the relaxed yet elegant atmosphere.
Founded in Los Angeles by Emily Oberg, Sporty & Rich has become known for its refined take on athleisure and timeless minimalism. This season, the brand presented its collection in a setting that perfectly captures its core message of “Wellness Lifestyle” a philosophy celebrating balance, simplicity, and the connection between nature, fashion, and wellbeing.
Before the official launch at the resort’s Pickleball field, the brand took the three celebrities on a serene journey into nature to relax and rejuvenate. They visited Khao Yai Art Forest, a remarkable open-air gallery showcasing works by renowned artists from around the world. After exploring the art installations, the group savoured freshly prepared local dishes crafted from regional ingredients to recharge before heading to Kirimaya Khaoyai for the main event: the unveiling of Sporty & Rich Fall/Winter 2025, the highlight and purpose of their visit.
For its latest season, Sporty & Rich continues to express the brand’s identity through designs that are meticulous, minimalist, and rich with narrative. The collection is divided into three main drops:
- Off Duty captures the spirit of autumnal relaxation through confident, warm-hued silhouettes that remain effortlessly unadorned.
- Farmhouse draws inspiration from the simplicity and charm of rural life, expressed through soft cotton in earthy tones and embroidery that evokes the comforting essence of home.
- Tennis Drop connects the retro-sport aesthetic with luxury, celebrating the elegance of tennis through sweatshirts, polo shirts, and tennis trousers that have become iconic to the brand.
Across all three drops, every piece clearly conveys the brand’s character. Tay, Thomas and Leena brought the collection to life with energy, brightness, and vitality, reinforcing Sporty & Rich as a brand that seamlessly blends fashion with life’s values, combining effortless elegance with understated luxury.
Those interested in experiencing the launch of Sporty & Rich Fall/Winter 2025 at Kirimaya Khaoyai can visit the Pickleball Court from today until 31 December 2025. Meanwhile, the new collection is now available for purchase at Central Chidlom, CentralWorld Pop-Up Store, Central @CentralWorld, and Central Ladprao, as well as through the Central App and the LINE Official Account: @sportyandrichth.
