“…In a world where travellers seek more than just a comfortable bed or a prime location, hotel experiences are increasingly becoming expressions of personality, values, and purpose. Recognising this shift, Minor Hotels, a global hospitality group with a portfolio of over 560 properties across 57 countries, has officially introduced four new hotel brands to cater to the diverse preferences and lifestyles of today’s travellers…”
The Wolseley Hotels
Inspired by the iconic restaurant in London’s Piccadilly, The Wolseley Hotels is a new luxury brand that captures the timeless elegance of British heritage, beautifully blended with cosmopolitan flair. Every hotel is designed as a destination in its own right, offering meticulously crafted details and refined service for a truly stylish and memorable stay.
Minor Reserve Collection
This luxury soft brand puts personalisation at its core. Each property in the Minor Reserve Collection showcases a distinct character, thoughtfully designed to reflect local charm and cultural nuance. It’s ideal for guests seeking elevated experiences with global quality, shaped by intimate, one-of-a-kind details.
Colbert Collection
For those who find joy in culinary exploration and meaningful connections, Colbert Collection is the perfect match. Bringing together independent hotels from around the world, this premium soft brand curates immersive stays through community-rooted activities, local insights, and rich storytelling through food and hospitality.
iStay Hotels
Modern simplicity meets smart design in iStay Hotels, a select segment brand tailored for travellers who value convenience, comfort, and accessibility. With tech-forward features and a sleek aesthetic, iStay delivers a seamless experience at an affordable price, perfect for urban adventurers and digital nomads alike.
The launch of these four new brands marks a pivotal chapter in Minor Hotels’ global growth strategy, with a target of reaching 850 properties by the end of 2027. Alongside this expansion, the group continues to invest in digital infrastructure, streamlined distribution, and an enhanced loyalty platform under Minor DISCOVERY, all designed to better connect with guests and hotel partners in today’s fast-evolving travel landscape.
