“…Pernod Ricard Thailand joins forces with Dry Wave Cocktail Studio, the acclaimed Thonglor bar ranked No.5 on Asia’s 50 Best Bars 2025, to unveil the exceptional “Make it with Martell” Campaign, an immersive journey into the world of refined mixology under the concept “Let’s Hack the ‘Super’ Classic.” The campaign reimagines timeless cocktail recipes through a bold reinterpretation featuring Martell VS, the world-renowned cognac at its heart…”
Inspired by Dry Wave’s signature “Super Classic” concept, the creative fusion of two classic cocktails into one new, distinctive blend, this collaboration elevates the idea further by introducing Martell VS, a smooth and elegant cognac with notes of ripe fruits and vanilla. The result is a remarkable depth of flavour and an added layer of sophistication to every glass.
“We’re truly excited to be collaborating with Martell, a legendary cognac brand known for its heritage and visionary spirit. This campaign is about reimagining the classics in Dry Wave’s own way, creating cocktails that are fresh, fun, and full of life, combining creativity, luxury, and the courage to challenge conventions.”
Supawit Muttarattana, award-winning mixologist and founder of Dry Wave Cocktail Studio
Five Signature Creations from the Make it with Martell Campaign
Sazerac Club: A clear-style Milk Punch that balances the refreshing aroma of raspberry and orange with the layered complexity of Martell VS and Peychaud’s Bitters, delivering a smooth and refined finish.
C&P No.1: Martell VS infused with strawberries, enhanced by the delicate sweetness of Lillet Blanc and the crisp, zesty freshness of Granny Smith apple and lemon juice.
Alexander’s Café: A luxurious blend of Martell VS and rich cold brew coffee, balanced with the sweetness of white chocolate and vanilla for a velvety, indulgent taste.
French Colada: A tropical medley of coconut and pineapple infused with pandan and Amaretto, perfectly complemented by Martell VS and Lime Cordial to create a refreshing yet deep flavour profile.
Merlot Paloma: A bold mix of Martell VS, Mezcal, Cabernet Cordial, and Falernum, elevated by a hint of nutmeg and a sparkling touch of Fever Tree Grapefruit Soda for a layered and distinctive taste.
The Make it with Martell Campaign will make its debut at the Bangkok Bar Show 2025, taking place from 10 to 12 October 2025 at Anantara Siam Bangkok Hotel, a premier gathering of global beverage brands, bartenders, and cocktail experts. Guests can then experience the exclusive Martell cocktail creations at Dry Wave Cocktail Studio from 10 to 20 October only.
