“…A milestone moment in Southeast Asia’s fashion landscape has arrived as Lenskart, the region’s leading lifestyle and technology eyewear brand, names actress and style icon Baifern Pimchanok Luevisadpaibul as its first-ever Face of Southeast Asia. With this appointment, Lenskart redefines eyewear as not merely a vision essential, but a true Style Statement that reflects individuality and confidence…”
Behind Lenskart’s success in becoming Asia’s eyewear leader lies its strategy of transforming the consumer experience through an omnichannel platform and by positioning eyewear as a fashion item that enhances personality and self-assurance.
Louis Lucamto, Marketing Director for Southeast Asia, remarked: “This collaboration with Baifern is not simply about appointing an ambassador, but about embodying the essence of Lenskart, modern, high-quality, and globally stylish.”
Adding to this, Atchapon Jirakijcharoen, Managing Director of Lenskart Thailand, shared: “Our mission is to transform eyewear into a seamless fusion of function and design. Every frame is crafted for comfort, durability, and character, enabling wearers to express themselves in every setting.”
The launch also reflects Lenskart’s four pillars of creating a distinctive Style Statement:
- Personalisation: with Lenskart Bitz and Magnetic Charms offering over 60 unique looks.
- Diverse Styles: from timeless minimalism to bold statement frames for the new generation.
- Tech Meets Fashion: integrating technology with design, including Lenskart Phonics smart glasses that allow users to take calls and listen to music.
- Accessible Quality: delivering premium standards at accessible prices, ensuring fashion and quality belong to everyone.
Elevating the experience further, Lenskart offers an AR-powered Virtual Try-On that scans facial features to create a precise 3D model, enabling customers to try thousands of frames anywhere, anytime, essentially a personal eyewear boutique at their fingertips.
With more than 2,000 styles spanning opticals, sunglasses, and contact lenses, Lenskart continues to lead not only as a provider of quality products but also as a cultural driver, championing eyewear as a symbol of confidence and style for all genders and generations.
The partnership with Baifern Pimchanok is therefore more than a campaign, it is a declaration of Lenskart’s vision for the future of fashion eyewear: an accessible union of beauty, comfort, and technology.
