RAVIPA is a Thai jewellery brand driven by the love, belief, and passion of Sa-Thanisa Veerasaksri. What began as a small collection has grown into a brand with multiple boutiques across Thailand and abroad.
Today, when it comes to minimalist, everyday jewellery with a spiritual touch, RAVIPA is always among the top choices. Each piece and collection is meticulously designed to be beautiful, delicate, and unique—suitable for any occasion. This attention to detail reflects the care of Sa-Thanisa and her sister, Pa-Ravipa Veerasaksri, the two sisters behind RAVIPA, who aim to share positivity and good energy with everyone who wears their creations.
Recently, #legend_th had the privilege of speaking with Sa-Thanisa, gaining insight into her unwavering determination, boundless energy, and charming side rarely seen by the public. Despite the challenges she faced, she steadfastly pursued her dream and ultimately achieved success through her own efforts. We are excited to share her inspiring story, hoping to motivate and spread positive energy to all our readers.
#legend_th: The origin of the RAVIPA name and the first collection
TV: The brand name RAVIPA comes from my sister’s name, Ravipa. She was already a jewellery designer, and I admired her talent so much that I invited her to create RAVIPA together. Our very first collection was a pair of rings called Infinity (2012). I was 20 and in my third year at university. At the time, I wanted matching rings with my boyfriend—why wait until marriage? That idea sparked the creation of Infinity. The rings came with or without diamonds. Honestly, without these rings, RAVIPA wouldn’t exist today.
#legend_th: Which comes first for you, belief or passion?
TV: I drive everything with passion and what I love. For example, when Disney approached me for a collaboration, I agreed immediately purely because I loved it—I hadn’t even read the contract yet. But you also have to believe in yourself and trust that you can follow your dreams.
#legend_th: Which Disney character do you love most?
TV: Donald Duck! (laughs) I’ve loved him since I was a child—my father took me to Disneyland when I was young. I adore Donald because he’s mischievous, playful, and always brings a smile.
#legend_th: If you weren’t running RAVIPA today, what would you be doing?
TV: I’ve always loved Disney, so if RAVIPA didn’t exist, I’d probably open a Disney Store in Thailand. It’s still a dream of mine—right now, I’m selling in Japan and Korea, so Thailand is the final piece I’d love to complete.
#legend_th: Where do you draw inspiration for each collection?
TV: Each collection takes over six months to complete. One I’d like to highlight is Reminder, a bracelet designed to bring good luck. I wanted something to anchor my spirit and give positive energy, but subtly—nothing too loud. So we designed jewellery that’s fashionable yet carries that good-luck feeling when you wear it. The Reminder collection even won a Design Award.
#legend_th: What has been the biggest challenge as a brand owner?
TV: I started the brand when I was very young, so there have been plenty of challenges along the way. The most recent was opening stores abroad. We now have branches in Korea, Japan, and Hong Kong. We just opened our second Hong Kong store. It was particularly challenging because there was no precedent—we had no Thai fashion brands in malls like K21 or Harbour City to look at. It tested both me and the entire team.
#legend_th: We hear you enjoy exercising—do you have a favourite sport?
TV: I love horseback riding. I’ve ridden since I was a child. When I’m on a horse, it feels like we breathe as one. It completely makes me forget work and relax, which is why it’s my favourite sport.
#legend_th: When you’re stressed or burned out, how do you recharge?
TV: I’m very lucky to have an energy booster at home—a Shiba Inu called Katsu. When I get home, he brings his favourite toy with his ears folded back and tail wagging so hard it almost falls off. You can feel the pure love; he’s been waiting for me all day. He’s like a power bank at home, recharging my energy every single day.
#legend_th: How do you like to spend your days off?
TV: I love travelling, especially to the sea or countries I’ve never visited. Travelling lets me see new things, try experiences I’ve never had, and explore cultures vastly different from my own. Last year, I went to Tanzania. I’ve always loved The Lion King, so seeing all the animals from the film in real life was thrilling. Next, I plan to go to Norway and the Arctic—I really want to see polar bears. I watch a lot of Animal Planet, and I’m curious what it’s like to see them in the wild. I’ve already seen wildlife in the Savannah and visited the U.S. plenty, so now I want to experience the polar regions. It’s exciting to think I might actually encounter a polar bear.
#legend_th: What’s your daily go-to drink?
TV: Lately, I drink chamomile tea every day. Many people drink it at night to relax, but I start my mornings with it. It helps me stay calm and stress-free, and best of all—it’s completely caffeine-free.
#legend_th: Must-have item in your bag?
TV: Honestly, I can leave most things behind, but never my phone. It’s like my good-luck charm. I rely on it for everything. I even collaborated with Casetify on a phone case designed to bring good luck. As someone who talks on the phone constantly for business, I needed something meaningful. RAVIPA was one of the first Thai brands to partner with Casetify.
#legend_th: Your personal hashtag?
TV: #dedication. I work very hard and put my heart into everything I do. Whenever I set a goal, dedication is the value I rely on most.
#legend_th: Childhood dream—did it come true?
TV: I never dreamt of a particular career, but I always wanted to care for my parents as well as they cared for me. Today, I’ve achieved that, and it makes me very proud.
#legend_th: Three words that define you?
TV: Passion, positive, and hard-working. I love working, and I sometimes work a little too hard (laughs). I approach life with passion and positivity, and I’ve been told by everyone around me that I always see the bright side. These traits influence RAVIPA, allowing us to create jewellery that spreads positive energy.
#legend_th: Key to your success?
TV: Never giving up. Business is exhausting, and challenges can make you want to quit every day. But you have to believe in your dreams and keep working hard. If today isn’t your lucky day, tomorrow might be—if you don’t give up first.
#legend_th: Any final thoughts?
TV: I want to thank everyone supporting RAVIPA, now with over 40 stores in Thailand and abroad. If you’re looking for meaningful jewellery or spiritual pieces for someone special—or even yourself—please think of RAVIPA. Our collections include beautiful, symbolic pieces, special Disney collaborations, and adorable art toys like Labubu. Fans of cute collaborations can look forward to many more exciting surprises in upcoming collections.
