#legend Thailand, the multi-channel media platform founded on the concept of “Luxury Fast-Forward”, has embarked on a bold new chapter: The Future of Storytelling. At #legendTrendSetter, the brand unveiled its editorial vision and strategic direction for 2026, reaffirming its leadership in redefining luxury storytelling for a new era and advancing alongside the premium lifestyle world. The event took place at NEXTOPIA, 5th Floor, Siam Paragon.
At the heart of the evening, #legend Thailand presented a renewed content philosophy and an expanded multi-platform strategy in a celebratory setting. Ms Ratchaneeporn Kitjaroen, Managing Director of #legend Thailand, stated:
“In 2026, we will drive #legend beyond the boundaries of a magazine and position it as a fully realised 360-degree lifestyle media platform that sparks new conversations between brands, multi-generational audiences and the creative industries. We will develop new IP that reflects beauty, creativity and cultural influence in ways that feel contemporary and accessible. At the same time, we will forge new collaborations with premium brand partners, connecting business, culture and people through our strongest multi-channel model to date.”
Today, #legend Thailand operates as a comprehensive 360-degree lifestyle media platform, spanning a monthly print edition, digital platforms, a bilingual website, integrated social media channels and a portfolio of signature events. Its audience profile underscores its influence: more than 77 per cent are aged between 18 and 45, while over 45 per cent hold senior executive or C-suite positions. These figures reflect the brand’s growing authority among business leaders and key opinion-formers in Thailand.
In 2026, as the media landscape shifts decisively towards a Storytelling Economy—where competition extends beyond quality to encompass narrative power and immersive experience—#legend Thailand has set its sights on deepening the connection between luxury lifestyle and contemporary culture through an even more integrated 360-degree platform.
#legendTrendSetter therefore stands as a defining statement of intent. It positions #legend Thailand at the forefront of The Future of Storytelling, uniting editorial vision, business partnerships and audience engagement to demonstrate that in 2026 the brand is ready to move forward with strength—driven by compelling narratives, creative force and a network of tastemakers shaping the next chapter of Luxury Fast-Forward in Thailand.
