ChaTraMue, Thailand’s most beloved Thai tea brand, celebrates a major milestone—its 80th anniversary—honouring its journey from a pioneering tea shop to a fully integrated leader in the tea industry. With a mission to elevate Thai tea onto the world stage, ChaTraMue Thai Tea continues to drive innovation and global recognition for this much-loved beverage.
The “ChaTraMue Original Thai Tea Festival”, held to commemorate this 80-year legacy, is more than just a celebration. It’s a powerful platform that reflects the rich value and potential of Thai tea, brought to life through collaborations with top-tier partners. It also serves as a source of inspiration for a new generation of tea lovers, both in Thailand and internationally.
The festival is a testament to ChaTraMue’s pioneering spirit, with a diverse line-up of experiences inspired by its original Thai tea — crafted especially for true Thai tea enthusiasts. Highlights include; a debut of exclusive, limited-edition Thai tea menus created by ChaTraMue, available for the first time at the event, a set of collectible limited-edition cups in three colours: gold, silver, and rose gold, a merchandise booth featuring a special anniversary collection and an exhibition telling the 80-year story of ChaTraMue’s evolution — from its humble beginnings to its status as a market leader in the Thai tea industry.
In addition, the festival features a specially curated Thai tea food and beverage zone, showcasing unique menu items from 10 leading brands, each offering Thai tea-inspired creations available exclusively at the event. These include: After You: Thai Tea ‘Butter Me Up’ toast, Layers: Thai Tea Layer Cake, Souri: Thai Tea Macarons, Yole: Thai Tea Yogurt Shake, Moone: Thai Tea Roll Cake and Namtaohu Poo Pla: Thai Tea & Black Sesame Soft Serve and Thai Tea Soy Milk, among others.
Khun Prownarin Ruangritdech, Executive Director of ChaTraMue, shared:
“Since 1945, ChaTraMue Thai Tea has created authentic recipes that reflect the essence of Thai identity. With steady growth in both domestic and international markets, we have become a globally recognised brand. Today, we are proud to officially announce our vision and growth strategy to become a truly global Thai tea brand.”
“The ‘ChaTraMue Original Thai Tea Festival’ marks not only a celebration of our 80-year journey alongside Thai society, but also a moment to clearly communicate our brand evolution and future ambitions. This is a tribute to the original Thai tea, and a heartfelt thank you to all the consumers who have supported us over the past eight decades.”
The festival takes place from 19th to 21st September 2025 at CentralWorld, celebrating “80 Years of Pride – From Thai Origins to Global Recognition”.
