“…Maison Boucheron introduces its latest campaign under the concept “Endless Linkage”, capturing the beauty and strength of everlasting connections. The campaign highlights the maison’s iconic creations, including the newly reimagined Quatre Classique and Quatre Grosgrain collections, honouring Boucheron’s rich heritage while embodying the enduring spirit of love…”

At the heart of the campaign lies the Quatre collection, first unveiled in 2004 and continuously reinterpreted through the maison’s archives. Its design fuses four signature motifs: Double Godron, symbolising eternal love; Clou de Paris, inspired by the cobblestones of Place Vendôme; the Line of Diamonds, representing timelessness; and Grosgrain, echoing the couture roots of Frédéric Boucheron. Together, these elements form a powerful, genderless design that empowers wearers to express their truest selves with confidence.

For 2025, Boucheron reveals a fresh interpretation of Quatre Grosgrain, expanding beyond its signature rings and clip earrings into a more complete and contemporary jewellery line. The collection includes necklaces with yellow and white gold pendants, finely crafted chain bracelets, and stud earrings that combine two tones of gold with diamonds. Each piece reflects a new chapter of connection, an invitation for a new generation to embrace love, relationships, and memories that last forever.

The “Endless Linkage” campaign not only celebrates romantic love, but also highlights the bonds of family and the importance of self-love. Through the timeless designs of the Quatre collection, Boucheron bridges its storied past with the spirit of the modern world.