“…AMI Paris elevates the poetry of everyday life through its Spring/Summer 2026 campaign, inviting us to experience the rhythm of Parisian living, how people move, dress, and exist within the city, with an intimacy that feels both refined and deeply human…”
Guided by the vision of founder and Creative Director Alexandre Mattiussi, the Spring/Summer 2026 collection returns to the very heart of the Maison at Place des Victoires. Serving simultaneously as the show venue and the brand’s headquarters, the location becomes more than a backdrop, it is a narrative anchor. Captured through the lens of Anthony Seklaoui, the campaign imagery unfolds as a quiet dialogue between clothing, city, and people, rendered with sincerity and an effortless sense of truth.
Bathed in the warmth of early evening light, the campaign embraces a photographic approach that allows moments to emerge naturally. Carefully considered imperfection becomes a defining charm, lending the collection a sense of movement, warmth, and lived-in authenticity that feels unmistakably real and emotionally resonant.
From a design perspective, the collection distils the essence of Ami Paris through a refined interplay between precise tailoring and relaxed, everyday ease. A seasonal palette is introduced with muted green as its foundation, calm, understated, and contemporary, brightened by soft pastel yellow accents that bring lightness and a playful ease to layered silhouettes.
Key pieces include double-breasted blazers, technically crafted windbreakers, and oversized utilitarian jackets, styled alongside more approachable staples such as diamond-pattern knitwear, wide-leg denim, and softly toned shorts. Each look is conceived to mirror the reality of daily dressing, clothes designed not to stand still, but to move in harmony with real life.
Accessories complete the narrative with quiet confidence. From the Carrousel bag to the Mirage sneakers, styled with colourful socks to enhance their sporty sensibility, each detail reinforces the brand’s identity. Jewellery adorned with the iconic Ami de Coeur emblem serves as a gentle reminder of the Maison’s core values: warmth, honesty, and emotional connection.
Ultimately, AMI Paris’ Spring/Summer 2026 campaign resists spectacle in favour of subtlety. Rather than defining luxury through grandeur, it finds beauty in simplicity, through garments made to be worn, moments allowed to breathe, and imagery that captures the enduring spirit of Paris with unfiltered clarity.
