Luxury fashion powerhouse Ralph Lauren, one of the world’s leading luxury brands with a fascinating history and rich heritage, has unveiled its new Flagship Boutique in Bangkok on the first floor of Central Embassy. The boutique features a unique connection to Ralph’s Coffee, where visitors can savor coffee and delectable pastries, creating a comprehensive experience that allows guests to immerse themselves in ‘The World of Ralph Lauren’ in its entirety. Beyond what’s been mentioned above, this Flagship Boutique holds countless special features, which can be categorized as follows:
WHAT INTERIORS WE FASCINATED ?
The interior design narrative of this Flagship Boutique draws inspiration from Ralph Lauren’s Beverly Hills residence, blending American Classic Luxury with Art Deco influences while adding a layer of Contemporary Phenomenology to create a memorable design experience. It’s like stepping into a beautiful Beverly Hills home, with carefully curated details reflecting the lifestyles of those who embody timeless elegance. These details, both small and large, include black-and-white photography, seasonal floral arrangements that change with the clothing collections.
The American Classic Luxury concept emphasizes the brand’s philosophy through signature elements such as herringbone fabric patterns—an iconic Ralph Lauren identifier.
The store’s layout follows a Visual Merchandising Design system where upon entry, guests first encounter Polo Ralph Lauren in a welcoming atmosphere featuring carefully arranged collections complemented by dark woods like Mahogany and Teak, interspersed with gleaming stainless steel shelving arranged vertically on velvet-upholstered walls.
The overall color palette showcases Neutral tones, designed to make the collection pieces stand out and invite closer inspection.
Another fascinating interior design detail that makes this Flagship Boutique worth visiting is the arrangement of furniture and furnishings from the Ralph Lauren Home collection—one of the brand’s signature lines—adding to Ralph’s captivating charm.
THINGS TO KNOW AND HIGHLIGHTS
The Flagship Boutique features various Ralph Lauren collection lines to choose from, including the iconic Ricky Bags and Polo Bear watches representing Ralph and his wife Ricky.
The space connects seamlessly to Ralph’s Coffee, allowing guests to enjoy coffee and pastries during or after shopping. Ralph’s Coffee’s interior design also invites passersby to discover the Flagship Boutique by wandering back through the space.
Beyond the stunning interiors of both the Flagship Boutique and Ralph’s Coffee, the brand adds contemporary appeal through strategically placed LED screens displaying visuals that enhance the joy of experiencing ‘The World of Ralph Lauren,’ creating memorable impressions with each visit.
Text/ Asst.Prof.Rewat Chumnarn
Photography/ Somkiat Kangsdalwirun and Ralph Lauren
