Mission begins! “DEMON SLAYER Pop-Up Store in Thailand” has officially descended upon ICONSIAM in full force. For anime lovers, fashion-forward culture seekers, and devoted Demon Slayer fans, it’s time to awaken your Breathing Style, because “DEMON SLAYER: Kimetsu no Yaiba – The Movie: Infinity Castle,” the record-breaking global anime phenomenon with over 19.3 billion baht in worldwide revenue, and now the highest-grossing anime film of all time, is bringing its magic directly to Bangkok in an immersive Pop-Up Store experience.
From now until 31 January 2026, at Attraction Hall, 6th Floor, ICONSIAM, step into the world of Demon Slayerwithout needing to fly to Japan. Free entry daily from 11:00–20:00.
#legendTH Highlights: Why This Event Is an Absolute Must-Visit
More than a fan hub, this Pop-Up Store is crafted with meticulous Japanese-style exhibition detail. It is aesthetic, collectible-friendly, and surprisingly educational, especially for those fascinated by character design, color symbolism, and world-building.
1) Photo Booth Zone – Breathing Styles in Every Shot
From Tanjiro’s Water Breathing scenes to the iconic moments of the Hashira, the photo zones are designed with each character’s signature palette. Fans will see clearly how specific colors define each character’s essence, such as the cool blue hues of Water Breathing or Nezuko’s pink tones representing both softness and hidden power.
2) Merchandise Zone – 100% Official Collectibles
A paradise for collectors, featuring exclusive items created solely for this event: T-shirts, hats, scarves, bags, keychains, and acrylic standees that many fans have been hunting for. The design language leans into contemporary Japanese aesthetics similar to official pop-up shops in Tokyo.
3) Café Zone – Character-Inspired Menus with Hidden Easter Eggs
Five adorable drinks and soft-serve creations blend each character’s signature color and personality into the recipe.
(Fun fact: Demon Slayer uses color palettes to reflect character traits, Tanjiro’s green-black symbolizes growth and compassion, while Nezuko’s pink represents sweetness and inner strength.)
- Tanjiro – Matcha Soft Serve
• Nezuko – Pink Milk Soft Serve
• Zenitsu – Yuzu Slushy with Honey Jelly
• Inosuke – Cocoa Mint Wild Energy
• Shinobu – Butterfly Pea Lychee Soda
Each drink comes with a limited-edition coaster, featuring the Hashira, Upper Moons, and even the Demon King himself, perfect for fans who love completing sets.
Fun Facts You Might Not Know!
- Demon Slayeris known for using traditional Japanese textile motifs for character costumes: Tanjiro’s green-and-black checkered pattern (ichimatsu) symbolizes stability and growth, becoming a global fashion icon in its own right.
• Each Breathing Style’s visual effects draw inspiration from traditional Ukiyo-e woodblock art, giving the anime its signature movement aesthetics.
• “Infinity Castle” is designed with Edo-period architecture and classical music hall influences, creating its geometric and multilayered atmosphere.
All these narrative and visual layers are interpreted beautifully throughout the Pop-Up Store’s 500-square-meter space.
Prepare Your Breathing Style—It’s Time to Dive In!
#legendTH invites all fans to experience the Demon Slayer universe up close, shop exclusive items, taste character-inspired menus, snap memorable photos, and immerse yourself in Japanese-crafted design storytelling.
Free entry from 17 November 2025 – 31 January 2026 at Attraction Hall, 6th Floor, ICONSIAM
Team Hashira? Team Demons? Or Team Tanjiro?
Whichever side you choose, see you on the battlefield!
