Reflecting the growing movement for diversity and gender equality, the arrival of Laka — a Korean makeup brand known for embracing every expression of beauty — was marked with The Mixology of Beauty by Laka, an event reinforcing its philosophy of boundary-free beauty.
Laka Thailand, imported and distributed by JSW Asset, champions Gender Neutral Beauty: beauty unrestricted by gender norms or conventions, where everyone is free to use makeup that truly reflects who they are. This ethos aligns perfectly with the brand’s expanded vision — encouraging openness, experimentation, and self-expression — and inspired the creation of The Mixology of Beauty by Laka.
The event unveiled a fully refreshed Laka: modern, elevated, and ready to offer a new beauty experience. Guests explored a range of interactive highlights, including crafting personalised lip shades at the Mixology Bar brought directly from Korea, discovering new textures, and engaging with installations designed around the brand’s identity. Actors Lena Lalina and Mew Natcha also joined the event, adding to the celebration of beauty in all its forms.
Lena Lalina shared, “I’m very excited to be part of this event with Laka. I’ve actually used the brand’s products before, and experiencing the brand up close today made me appreciate its clear and inclusive concept even more. The textures are lightweight, the colours are rich and easy to work with, and the packaging has such a distinctive design.”
Mew Natcha, who loves experimenting with different makeup styles, added, “Laka makes makeup fun again. You don’t have to think about whether something is ‘for women’ or ‘for men’ — everyone can use it. The Fruity Glam Tint shades are especially beautiful, dewy in just the right way, long-lasting, and the fruity scent is lovely without being overpowering. There are so many colours to choose from. I’m happy I got to join the event and experience the brand firsthand. The atmosphere was great, and all the activities were so well thought out.”
Ultimately, Laka believes that beauty has no boundaries, no gender, and no fixed definition. The brand encourages everyone to open their minds and explore their own kind of beauty through its products, hoping that The Mixology of Beauty by Laka — and Laka itself — becomes a source of everyday confidence for all.
