To mark Chinese Valentine’s Day on 29 August 2025, Maison Valentino unveils a romantic new campaign showcasing its Fall 2025 collection, along with standout pieces from the Valentino Garavani accessories line, including the Nellcôte and Viva Superstar bags.

The campaign is shaped by the creative vision of Creative Director Alessandro Michele and captured through the lens of photographer Julie Greve. It stars actress Ren Min and model Zixiao Zhao, set within a lush garden bathed in the golden light of a late summer afternoon. The atmosphere evokes intimacy, nostalgia and poetic elegance.

The Valentino Garavani Nellcôte bag draws inspiration from the free-spirited charm of the late 1960s while retaining its distinctive hippie chic aesthetic. Following its debut as a medium-sized tote in the Spring Summer 2025 collection, this season introduces smaller versions in two styles. They are crafted from refined materials such as grained calfskin, suede and delicately embroidered detailing, including the dreamlike Cherryfic motif, which adds a whimsical layer to the Nellcôte family’s character.

The Valentino Garavani Viva Superstar bag continues to embrace vintage influences, taking cues from the art world of the 1970s. Its design features an oversized VLogo and comes in bold red and black, as well as two additional colour combinations: butter white with optical black, and deep black paired with rich brown. Available in two silhouettes, the crossbody camera case includes both a chain and leather strap, while the belt bag is designed to be worn across the body or over the shoulder, thanks to its adjustable chain strap.

For more information about the Nellcôte and Viva Superstar bags from Maison Valentino, visit www.valentino.com.

CREDITS

Creative Director: Alessandro Michele

Photographer: Julie Greve (@julie_greve)

Talents: Ren Min and Zixiao Zhao (@zeo.zhao)

Photo Credits: Courtesy of Valentino