Tiffany & Co. strengthens environmental commitment with its Love For Our Oceans project

“...Tiffany & Co. has once again demonstrated its unwavering commitment to the environment with the launch of its flagship project, 'Love For Our Oceans.' This initiative, which has raised $1 million for leading non-profit organisations in environmental conservation, further reinforces the brand's dedication to preserving the beauty of the natural world. A key highlight of the project is the introduction of the T Smile by Tiffany bracelet, crafted from REPREVE® Our Ocean™ rope, made from recycled plastic bottles, showcasing Tiffany's resolve to participate in the protection of nature…”

Since partnering with The Nature Conservancy in 2007, Tiffany & Co. has donated over $2 million through The Tiffany & Co. Foundation and raised an additional $6.5 million for ecosystem preservation efforts. As part of the 'Love For Our Oceans' project, Tiffany & Co. is committed to supporting ocean conservation across more than 4 billion hectares by 2030, with the aim of making a significant and lasting impact on marine conservation worldwide.

"As a global leader in luxury jewellery, Tiffany & Co. is committed to protecting the planet, and this isn't just our responsibility, it’s a long-term mission that began over 25 years ago. We've made considerable strides in ocean conservation through both corporate and foundation funding. The 'Love For Our Oceans' initiative marks a new chapter in our journey, representing our love for the world and the beautiful materials and resources it provides"

Anthony Ledru, President and CEO of Tiffany & Co.

Since its establishment in 2000, The Tiffany & Co. Foundation has been making tangible progress in global ocean conservation. Today, the foundation stands as a leader in this field, having donated more than $38 million to 44 organisations across 30 countries, including regions from the Hawaiian Islands and the Caribbean to Australia and the Coral Triangle in the Pacific Ocean. These efforts contribute to achieving the United Nations' biodiversity goal of protecting 30% of the world's oceans by 2030.

The foundation’s grants have helped create and expand marine protected areas covering over 13 million square kilometres, an area larger than the United States. Additionally, it has supported the establishment of the '50 Reefs' initiative, a research project identifying the world’s most climate-resilient coral reefs, crucial for conservation and restoration efforts. The foundation also backed the Emmy® and Sundance award-winning documentary, Chasing Coral.

"For over a decade, Tiffany & Co. and The Nature Conservancy have collaborated on various projects to protect nature, from coral reefs in the Caribbean to salmon migration paths in Alaska. 'Love For Our Oceans' marks the beginning of a renewed partnership and will help The Nature Conservancy achieve its goal of conserving over 4 billion hectares of oceans, or approximately 10% of the most important ocean habitats worldwide"

Jennifer Morris, CEO of The Nature Conservancy

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