Soho Hospitality launches APT 101: An exclusive nightlife experience inspired by 1970s New York City
Author: Kantinan Srisan | Photographer: Courtesy of Soho Hospitality
Nov 14, 2024
“…Soho Hospitality, a leader in the hospitality industry known for its refined offerings in dining, bar concepts, and interior design, unveils its latest project—APT 101. This sophisticated club and nightlife destination takes guests on a journey back to the allure of 1970s New York City, creating an innovative party experience in the form of Disco Diaries for all who step inside…”
APT 101 is designed as a curated homage to the cultural richness of New York’s 1970s era, encapsulating elements of fashion, art, and nightlife culture. The inspiration behind this space stems from the legendary designers of New York and the enigmatic character known as R.H., a fictional yet influential figure representing the allure and intrigue of a vintage New York penthouse. Each corner of APT 101 has been meticulously crafted to deliver the atmosphere of a New York loft, seamlessly blending classic appeal with modernity.
From The Arcade—a relaxed setting featuring vintage vinyl records and retro arcade games that spark nostalgia and encourage social gatherings—to The Pantry, an inviting, home-like kitchen area reminiscent of a cosy party, each zone embodies the welcoming spirit of 1970s loft culture. The Club House stands as the heart of this venue, blending timeless New York charm with Bangkok’s vibrant energy, showcasing a line-up of top local DJs as well as renowned international guest DJs to create an unforgettable social experience, day or night.
APT 101 also presents a meticulously curated series of experiences that invite guests to escape the ordinary. Weekly music programmes cover a diverse range of genres, from tech house and Afro house to melodic house, with special nights dedicated to hip hop and R&B. The bar offers a selection of signature cocktails, each crafted to reflect the luxurious lifestyle and globetrotting spirit of R.H., providing a perfect accompaniment for those seeking fresh experiences and unique sensations.
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