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Rimowa revealed fresh unisex design for the iconic Original Bag

Author: Tanatcha Devahastin | Photographer: Courtesy of Rimowa

Sep 18, 2024

“...Rimowa, the luxury German luggage brand renowned for its timelessly elegant designs and practical functionality, has introduced a new design for the Original Bag. This latest iteration features a unisex aesthetic and versatile usability suitable for any occasion…”

The new design draws inspiration from the enduring charm of the brand's iconic travel bags, presenting a strikingly shaped piece that combines modern functionality with classic style. It is crafted to meet the demands of daily life, offering ample storage space, well-organised compartments, and convenient features such as zip pockets and credit card slots.

RIMOWA has released a campaign visualising the spirit of exploration through vibrant cityscapes. This campaign, directed by filmmaker Jordan Hemingway and photographed by Louise and Maria Thornfeldt, features Liu Wen, Central Cee, IB Kamara, and Larissa Hofmann, capturing their personal journeys through a dynamic city over 24 hours.

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