PRAKAAN: Thailand’s first premium single malt whisky

"...Marking a significant milestone in Thailand’s lifestyle scene, PRAKAAN, the nation’s first single malt whisky brand, made its grand debut on 18th December with an exclusive launch event themed “UNVEIL THE FLAVOURS OF THAILAND”. Reflecting the brand’s core philosophy, “Irresistible Quest, Unforgettable Taste”, the event invited attendees on a journey to experience an unparalleled harmony of flavours meticulously crafted to perfection..."

At the heart of PRAKAAN’s philosophy are three guiding principles—Provenance, Pride, and Passion. These pillars form the foundation of the brand’s commitment to crafting a whisky that is uniquely Thai yet globally competitive.

Provenance was unveiled as the first destination, represented by a dedicated space celebrating the brand’s connection to Thailand’s Western Forest Complex. This UNESCO World Heritage Site, spanning provinces including Kamphaeng Phet, provides the pristine water source essential to PRAKAAN’s whisky-making process. The Provenance Room featured an immersive digital art installation filled with stunning light and colour, vividly capturing the essence of this natural legacy and highlighting the brand’s dedication to authenticity.

Next, Pride showcased PRAKAAN’s deep-rooted connection to Thai heritage through an homage to the historic Kamphaeng Phet Fortifications. These ancient walls symbolise resilience and pride, serving as a visual and emotional representation of the brand’s second pillar.

Finally, Passion took centre stage with a simulated whisky distillery, allowing guests to engage closely with the production process. This space highlighted every meticulous step of crafting PRAKAAN, from distillation and maturation to the unwavering dedication that defines Thailand’s first single malt whisky of world-class quality.

From this remarkable journey emerged the masterpiece collection TRIBURA, featuring three exceptional single malt editions. Including, PRAKAAN SELECT CASK: Matured in American oak ex-bourbon casks, offering notes of vanilla, honey, and citrus fruits, PRAKAAN PEATED MALT: Crafted using premium malted barley smoked with peat, resulting in a signature blend of smoky aroma with hints of vanilla and honey, and PRAKAAN DOUBLE CASK: A refined dual-maturation process in American oak ex-bourbon and Spanish oak ex-sherry casks, delivering notes of raisins, chocolate, and subtle spices.

Celebrate the unparalleled artistry of PRAKAAN, a creation of Thai craftsmanship that sets a new benchmark in the world of single malt whisky while sharing the pride of Thailand on the global stage. Experience it today.

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