Penfolds celebrates Chinese New Year with the “Year of the Snake” gift set
Author: Kantinan Srisan | Photographer: Courtesy of Penfolds
Jan 14, 2025
"...Penfolds unveils its 2025 gift collection in celebration of the Year of the Snake, under the exclusive title of the Lunar New Year Snake Gifting Series. This exquisite gift set reflects elegance, transformation, and invaluable wisdom, all symbols of the Snake Year. Designed with meticulous craftsmanship, it is a true work of art for collectors and connoisseurs of fine wine. The collection features premium wines that perfectly convey the expertise and rich legacy of Penfolds...."
The Lunar New Year Snake gift set includes:
Grange 2020: Revered as an Australian icon, Grange is a masterpiece showcasing the superb blend of grapes from top vineyards in South Australia, with a powerful taste from fully ripened Shiraz grapes. Since 1951, Grange has embodied the timeless art of winemaking.
Bin 707 Cabernet Sauvignon 2022: A symbol of the Penfolds House Style, this wine stands out with its intense fruit flavours, aged in new oak barrels since 1964. It reflects the meticulous selection of Cabernet Sauvignon grapes.
Bin 389 Cabernet Shiraz 2022: Known as ‘Baby Grange’, this wine combines the structure of Cabernet Sauvignon with the depth of Shiraz. Since 1960, Bin 389 has continued to impress red wine enthusiasts.
RWT Bin 798 Barossa Valley Shiraz 2022: A wine that reflects modern luxury, RWT is made from carefully selected Shiraz grapes in the Barossa Valley, aged in French oak barrels. It delivers a balanced flavour and distinctive aroma.
Interestingly, each wine in the collection is presented in an exquisitely designed gift box, adorned with shimmering gold snake patterns that symbolise agility and beauty. The Bin 389 Cabernet Shiraz is also available in Magnum size, featuring a special snake design on the bottle label – a first-time release of this unique design.
“We are thrilled to be launching Penfolds Lunar New Year Snake ahead of such a significant festive season. A valuable addition to any wine collection, these designs are bold and distinctly Penfolds, and will be championed not only across product, but also our digital platforms, in-store activations and experience-driven events.”
Kristy Keyte, Penfolds Chief Marketing Officer
The Lunar New Year Snake collection is available at leading supermarkets and wine retailers across Thailand, including Q Galleria Wines & Spirits Store at ICONSIAM. For more details, please visit www.penfolds.com.
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