Paris Fashion Week SS2025: A defining moment for the new era of Dries Van Noten

“...Following the announcement of his decision to step down as the creative force behind the brand often hailed as the 'King of Print' in the fashion world, one might have expected Dries Van Noten to fade from the forefront of the industry. However, the Antwerp6 legend continues to captivate his audience, with the Spring/Summer 2025 collection serving as a resounding testament to the enduring brilliance of the brand…”

Despite the founder’s decision to retire after over 35 years of shaping and steering his namesake label, the new era of Dries Van Noten remains deeply rooted in its iconic printwork. Exotic patterns—synonymous with the brand’s aesthetic DNA—continue to dominate the runway, this time paired with impeccable tailoring and practical wearability. From flowing dresses and bomber jackets to long coats in a spectrum of hues, and sharply tailored suits and blazers, the collection showcases a seamless blend of artistic expression and functionality.

Yet, beyond the hallmark prints that have long defined Dries Van Noten, it is the brand's daring and evocative use of colour that once again enthralls its audience. The Spring/Summer 2025 collection is no exception, with vibrant tones taking centre stage.

From bold reds and pinks to lush greens, oranges, and blues, the palette encapsulates the very essence of the season, breathing life into each ensemble.

When these vibrant colours are juxtaposed with the brand's signature exotic prints, the result is nothing short of spectacular. This dynamic combination creates a visual momentum that carries the show with an energy that feels both fresh and timeless. It comes as no surprise, then, that Dries Van Noten's showcase has been one of the most eagerly anticipated events of Paris Fashion Week 2024, a true highlight in the fashion calendar.

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