MGM and Fortune host Brainstorm Design Conference in Macau

"...MGM and Fortune have once again joined forces to host the prestigious Fortune Brainstorm Design conference at MGM COTAI in Macau. This international platform highlights the intricate relationship between design, business, and technology. This year, the event welcomed over 300 leading designers and senior executives from Fortune 500 companies to engage in discussions and exchange innovative ideas on collaboration and creativity across various facets of design..."

The theme for this year’s conference, “Experiments in Experience,” delves into how design and creative thinking can address global challenges such as climate change, sustainability, diversity, and inclusion. Esteemed speakers include Robert Brunner, a pioneer in industrial design from Silicon Valley; Elizabeth Brink, Co-CEO of Gensler, the world’s largest architecture firm; and Peter Kindel, Design Director at SOM. Representatives from renowned organisations such as SAP, Beats by Dre, Universal Beijing Resort, Tom Dixon, and Google Ventures also shared their insights and perspectives.

"From emerging technologies to timeless storytelling techniques and innovations in smart design, Brainstorm Design 2024 celebrated the value of great design in business. In a world where narrative, culture and context play a crucial role in crafting timeless designs and fostering meaningful human connections, many firms are finding good design more important than ever.”

Clay Chandler, Fortune Executive Editor for Asia and Brainstorm Design Editorial Chair

Macau has proven to be the ideal location for this prestigious gathering, thanks to its unique blend of history and creativity. Renowned for being a cultural nexus between East and West, the city offers an unparalleled perspective on design, reflecting its rich heritage of cultural exchange.

One of the highlights of this year’s conference is an exclusive off-site tour of the historic Barra District, a key cultural landmark in Macau. This area vividly showcases the harmonious fusion of Eastern and Western heritage that has flourished for centuries. MGM, in collaboration with the Macau Special Administrative Region government, has initiated a revitalisation project for this district. The initiative focuses on preserving its historical identity while integrating modern design concepts.

“We have incorporated ‘design’ as the core principle of the Barra District’s revitalization since we initiated the project 10 months ago, with the aim to deliver tangible solutions that address the community needs. With ‘life and energy’ as the key driving forces, we are committed to create spaces that prioritizes vibrancy, inclusivity, and focus on the well-being of family and pets. Our strong vision is to transform the Barra District into a neighbourhood for various types of gathering, as well as a place where bonds between friends and families can truly thrive.”

Catarina Lio, Senior Vice President of Brand Marketing of MGM

Also See: Songwat Week 2024: A celebratory project embracing the creativity and culture of Bangkok