Louis Vuitton unveils Vivienne Fashionista, a bag charm that reflects playful and lively aesthetic of the Maison

"...Every time when ones think about the lively and playful side of Louis Vuitton, aside from iconic bags like the Speedy bag, many might think of one-of-a-kind mascot 'Vivienne' which was introduced to the public for the first time in 2017. Since then, Vivienne has become immensely popular and has been used to adorn numerous collections such as bags, jewellery, home decorations, and even bag charms. Recently, the brand has unveiled Vivienne Fashionista, a trendy bag charm that fashion icons shouldn't miss..."

Vivienne, the prominent mascot of Louis Vuitton for over 7 years, comes adorned with a floral silhouette that reflects the vivacious and playful side of Louis Vuitton. Recently, Vivienne has been presented alongside various elements that embody fashion and liveliness, whether it's Vivienne in denim blue, golden hues accessorised with black sunglasses, and carrying a small golden bag.

The Vivienne Fashionista collection features 8 characters, including LV DENIM, LV MALLETAGE, LV GOLDEN, PINK LADY, LV PARISIENNE, SHOPAHOLIC, LV Mix, and LV Rock. Each one is meticulously crafted in the finest leather and fur with savoir-faire.

Another special feature accompanying the Vivienne Fashionista collection is the limited edition Vivienne Fashionista Coffret, developed specifically for this collection. Inspired by the iconic trunks of the Maison, this box is crafted from wood adorned with the distinctive Monogram pattern.

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