Pharrell Williams marks his debut for Louis Vuitton’s new fragrance ‘LVERS’
Author: Pimpichaya Chaikittiporn | Photographer: Courtesy of Louis Vuitton
Jul 01, 2024
“...This collection embodies the sunlight's brightness on the skin, the greenery of nature, and photosynthesis, which energises life and vitality. It evokes a natural Green Note scent. The fragrance bottle is designed to reflect these natural scents using a grid pattern and a case inspired by the brand’s luggage. It has been on sale since 19th June…”
This year has indeed been Pharrell Williams' golden year. Apart from his packed schedule in the music industry, his work in the luxury fashion sector shines brightly. As Louis Vuitton's menswear creative director, he has curated many intriguing works. Additionally, he has ventured into fragrance creation for the first time with the 'LVERS' collection, which prominently features themes of 'the beauty of sunlight and photosynthesis in nature.'
Another notable feature of the 'LVERS' fragrance collection is the collaboration between Jacques Cavallier-Belletrud and Pharrell Williams. They worked under the brand's principle of breaking away from gender-specific fragrances, with primary scents derived from Gum Resin and Galbanum and hints of ginger and kumquat. Natural woody and juniper notes add a sense of freshness and vitality, akin to running through grass fields in the early morning. Resulting in a perfect-fit scent for the luxury summer.
Another special feature of this perfume collection is the story behind the design of the bottle, which uses a camouflage pattern that Pharrell Williams previously used for the brand's accessories. Additionally, there is a case for the perfume bottle inspired by the brand's iconic trunk luggage. The ‘LVERS’ perfume collection is now available for everyone to experience this special offering starting today.
Also See: YSL Beauty introduces a refillable perfume to contribute to environmental sustainability
